Today the 15th of Jan 2020, we will be digging our thoughts and visualizing the depth of Visual Search in the Digital Industry. Visual Search has been in trend since years but its gradual incline graph makes it to be a hot cake in 2020 Digital Trends.
Although, in our day to day life we all are using visual search technology to ascertain certain objects. For example, A photo of a girl wearing a stylish pair of shoes catches your eye. Your wonder which brand they are wearing or research about where you can buy them. You right click and press “Search Google for Images “. Within seconds n numbers of visual results appears as Google suggest its possible search results.
Visual Search is a technology generally developed by the search engine masters like Google, Bing, Yahoo, and Pinterest. It enables users to snap or upload images to derive more information about the images and get related search results. Also, this technology involves mainly pixel by pixel image search enabling content-related results.
One of the most important inventions of this technology is the “Google Lens “. Officially launched in 2017 by Google – It’s an AI based visual search tool using deep machine learning to derive relevant information about the object it identified using visual analysis.
We, humans, are prone to Visual interpretations. and our minds intercept the color & shapes. Every Search Engine Companies are working hard on developing its technologies to make search even easier. Hence, machines are being taught to think like us.
When the images are processed by the visual search, an algorithm works behind analyzing the images by identifying the objects in it and search for related results. For example if there is an image of Shoes , it will analyze it and show similar images or related images to the user.
Visual Search Engines relies basically on neural networks using deep machine learning technology. Google Visual Search is expanding and technologically developing day by day.
Above we exaggerated Visual Search. So do you think its worth to utilize it? Also, can it affect your Brands or Business? Read below and share your feedback.
Yeah you heard it right. Visual Search technology can improve your brand visibility as well as brand recognition.
Technological upliftment is a continuous process. With forthcoming of AI technology, Visual Search is also expanding technologically in more accurate way. Just like some image platform Pinterest & Instagram, features like shopping & running target based ads is making a drastic change in the digital market. With this many brands & digital business are implementing voice & visual search technology for their brand awareness & reach. It’s an evolution of search engines via amalgamation of user’s choices & keywords.