There is no chance to deny the popularity of Voice Search in our daily life because everywhere we are moving around there is an Amazon Echo or a PC equipped with Cortana or someone calling “Hey Siri” on their iPhone where the virtual assistants are always being updated with current technology. So, voice search is growing more advanced year by year & is becoming so popular among all age groups, especially the young generation. Users take many advantages from the assistants like to dictate texts, control electronics in their home, play music & perform searches. From Voice Search, now the users are not only getting services like navigation, questions & answers, playlist management or placing phone calls, but also other activities like shopping, calendar management, email management & more services added with our daily life. Presently it is becoming an important part of our regular life.
Voice Search is a voice identification technology through which people can speak into a device to do their searches. The devices expand from smart-phones & computers to home assistants. Google Voice Search is rapidly growing over the year. So, it is very important to accept these trends & include them into Digital Marketing Strategies.
As your company’s success is directly affected by your digital marketing strategy & in same way your digital marketing strategy is affected by Voice Search use, so the Voice Search trend will surely affect your business. The positive or the negative effect of your business depends on how much you are able to adopt the latest marketing trends & strategy.
Voice Search develops the user experience of search engines by being faster & more convenient in providing exact information they are looking for. A digital assistant recommends your business as the best one if the content of your website is set up productively.
For example, if a family finds that a pipe of their home has been cracked & has flooded their floor, they may search for a plumber as soon as possible through Voice Search. If you have your own plumbing company & your website is modified with a lot of related, optimized content & authentic web pages like an emergency pipe repair service page & variety of blogs regarding pipe maintenance, then you can be the first one as a result when they ask, “Hey Alexa, find a plumber near me who can fix burst pipes.”
When some industry experts think that the progress of Voice Search is the end of SEO, the other influences in the SEO world on the other side believe that Voice Search is developing digital marketing for the better. But you can’t deny that Voice Search is affecting digital marketing & SEO strategy either in compared ways.
Here are some tips that you can optimize on your website to be a reference by Google Assistant:
• Use of natural sounding language
• Transformation of text searches into long question queries
• Provide brief answers to questions
• Optimized for recommended snippets
• Importance of informative & reliable content
• Focus on page speed
• Target long-tail keywords
• Ensure your website is fast, mobile-friendly, and secure
• Don’t forget local SEO
Here are some changes that will be introduced by Voice Search to digital marketing now –
1. Will direct more focus to featured snippets
2. Will increase the value of Position Zero
3. Will prioritize the semantics of searches
4. Will maximize the value of artificial intelligence
5. Will grow the mobile-friendly movement
6. Will build the value of local SEO
7. Will make micro-moments a priority
8. Will become a digital marketing must
Here is explaining the different types of digital assistant-
1. Google Assistant:-
Google Assistant is the app that answers to the call, “Hey Google?” It uses the Google search index to collect answers to your queries. Then it will reply verbally of the queries it receives.
Also you can enhance its functionality with Google Actions that allow you to manage tasks via conversational interface. But in the time of using Google Actions, you need to remember the following points-
• People can command in different words, so be sure to prepare for that
• Folks might need some assistance, so include help section
• User always like to get personalization.
so try to accept preferences(time zone, zip codes etc) to offer a more personalized experience.
2. Google Home or Google Home Hub:-
Google Home or Google Home Hub is a separate device that uses Google Assistant. It is a small speaker with a screen. It helps you to do your task properly by showing you a video if you are facing trouble only with verbal directions.
3. Amazon Alexa:-
It is same as Google Assistant. The main feature of Alexa is that you can shop & place order on Amazon. Also it assists you as Digital Assistant by answering your queries. It gets the information from Bing search engine. Amazon also permits their developing to make their own voice apps with Alexa skills.
4. Amazon Echo:-
If Amazon Alexa is similar to Google Assistant, then Amazon Echo is same like Google Home. It is also the speaker like Google Home which people use to utilize Amazon Alexa. Amazon also presents home assistants with displays like Echo Dot & Echo Show.
5. Apple Siri:-
If you are an iPhone user, then you already know about Siri that it is fixed into it. You need to hold the home button & command Siri that does not reply back to voice queries with verbal answers, it send you mobile search results back. You can utilize Siri shortcuts to perform your everyday tasks like ordering coffee. It also recalls your agenda across apps & shows helpful tips on your lock screen or in search.
6. Apple Home Pod:-
Apple answers Google Home & Amazon Alexa by creating Apple Home Pod. It has many features to help you like answering your questions & helping you out around home. However Apple has not manufactured a smart display for its in-home assistant.
With the rapidly advancing Voice Search trends, analysts predicts that digital marketing will be tremendously affected by the Voice Search before 2020 even hits. This is the reason business have to research now on Voice Search & its impact on their digital marketing plan in 2019.