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Well, before starting with the article let me write a quote from an anonymous individual – “No matter wherever YOU run my friend, you can never hide from your Inner Conscience!”
This quote may seem abrupt to you at the first reading and thoughts can cross over your mind about it being non-relatable from the blog. But, once you understand what the meaning implies, you will surely get the article more Brart (brain+ heart) clingy.
So, Social Media Beginners!
The first and foremost question is what does Keyword mean?
Well, the answer is: Keyword is a single word or a group of words comprise in a small phrase which people usually use to in search engine or search bar for something. For further knowledge, it can be said that in SEO, keywords are core and important tactical words.
Secondly, what is the definition of Social Media Marketing?
Social Media Marketing can be defined as the use of social media platforms for promoting and vending an individual or one’s company products and services. It’s a way for the companies to reach new audiences or to engage with existing clients.
Social Media is a vast platform. Till the year 2020 there is an estimation of 3.6 billion people using social media. While the number may increase to 4.41billion by the year 2025.
While there are innumerable keywords for Social media marketing and plenty of platforms where every distinct promote their organization and brand. Still, in this article, we have chosen the five trendiest and most acquainted social media platforms used globally.
FACEBOOK – It is an American online social networking platform with a massive number of users from all around the world. Mark Zuckerberg is the CEO of the company. It can accessed from devices like personal computers, smartphones, and tablets. All they need is internet connectivity.
INSTAGRAM – Instagram is an American photo and video sharing social networking platform. Its owner is Facebook. It’s basically a mobile- check in-app. It is an app that allows the user to upload content like photos and videos that can be edited by filters. Facebook bought Instagram in the year 2012.
TWITTER – Twitter is also an American social media networking platform operated for micro-blogging. It is a service where the user posts and interchanges messages which are known as ‘tweets’. Tweets are originally restricted to 140 characters only. The audio and video tweets also remain limited to 140 seconds for most accounts. Jack Patrick Dorsey is the CEO OF twitter.
LINKEDIN – Ryan Roslansky is an American entrepreneur and the CEO of LinkedIn. It is an employment service online platform that operates through mobile apps or via websites. Its main aim is for professional networking which includes employers posting jobs and employ those who are looking for jobs post their CVs. Members of LinkedIn can invite anyone(whether they are an existing member not) to become a connection.
PINTEREST- It is an American social media service that is designed to enable saving and information discovery. It is an image sharing, animated GIFs, and video sharing platform. Ben Silbermann is an American billionaire and CEO of Pinterest.
Ethics should also be a prime vision for marketers. By giving the audience their share of space and not breaching their privacy should become one of the topmost priorities. Though there are many audiences who are appreciating social media marketing while there are a lot of people who are not happy with the form of advertising. But as usual, the main goal is the same for the entire marketer and that is to bring success in their brand awareness to people and to bring a good amount of ROI. Though whatever the situation is and if you dedicatedly want to turn your business into a popular brand one has to stay on the field and believe in there Oneself. ‘Social media is such a weapon that they will find you wherever you are hiding!’