Mobile is one of the most used and essential E-gadget in our daily life & it makes our daily work more easy and effective in short time period. Since the year of 1973 the first mobile phone has been launched, Motorola was the first company to produce a handheld mobile phone. On April 3, 1973, Martin Cooper, a Motorola’. In the early days of cellular handsets phone functionality was limited to dialing and voice input/output. In 1991 the digital technological innovated mobile telecom with its 2G data services. From 2000 onwards the Mobile Media advertising took a upliftment & the marketing research indicated that mobile advertising would spend more than 200$ Bn in due course of time. Useful channels of Mobile advertising are – SMS, Install, In-App and many others. In this blog we are going to discuss all about the most effective and revenue generating channel is In-App advertising.
App Advertising! Let’s get an Overview:
It’s an efficient advertising strategy through which the advertiser gets the opportunity to publish ads over the application and App developer generates its revenues. Promotional channels of mobile advertising are – Interstitial Ads, Banners Ads, Native Ads, Offer Wall Ads, Video Ads.
Growth of In-App advertising in Digital Industry:
Now a days In-App advertising is the latest trends for marketers. At this point the Global Business Industry leaders are moving forward for investing of In-App advertising model.
Would like to highlight few benefits:
● Day by day the percentage of mobile users are increasing & the market research say 98% of users are spending much time on Apps like- social media, News Apps, Mobile Games, Ecommerce site,etc. Those application are very effective to Place & Promote Ads.
● Percentage of response rates are real high.
● Attractive banner designs and clear influential video ads engage users to the brand.
● In-App advertising offers endless advertising opportunity & finally the marketers will get the chance to promote the brands with more creative and effective way to the active users.
● Smarter & Simple Tracking.
● High users reach and lots more accessibility.
Those are the most effective reasons why marketer chooses the In-App advertising to promote their brands.
In-App advertising is a part of a successful Digital Marketing key. Users always wants to engage with those apps that has its entertained value so at this point In-App advertising is a powerful tool for monetization & connect its users.