fbpx
Global Offices - UK - USA - CANADA - INDIA

+1 443 692 7933 info@centurymedia360.com

logo
  • About Us
  • Services
  • Partners login
    • Advertiser Signup
    • Publisher Signup
  • News
  • Blog
  • Contact Us

Impacts of Online Reviews in Business

Are Online Reviews Essential For Your Brand?

Reviews are evaluations posted online on diverse platforms about a product or its service.Its a process of sharing customer experiences and making it visible to the internet population.

In these Ecommerce & online shopping days, when you go to make any purchase, what is the first thing you do ?
In an e-commerce technology online shopping, customers can’t experience the physical features of the product. All is decided upon an image and its descriptions. So before purchasing online, many buyers check over online reviews.

Does Anyone Read Online Reviews?

Online reviews are important for any company existing in Digital Space, when it comes to trust building & maintain online reputation. As per some statistical data :

a) 88% of the customers trust online reviews among 92% of users who actually read them.

b) 72% of the people say that positive reviews help them to trust a local business.

c) 86% of the customer hesitate to opt for product or services from a brand having negative ratings.

d) Study shows a customer is ready to spend 29% more on brands having good ratings.

e) 89% of users trust local business if they have at least 4 star ratings.

Review Platforms Customer Mostly Use?

  • Google My Business.
  • Yahoo.
  • Yellow Pages.
  • Amazon.
  • Trust pilot.
  • Yelp.

Impact of Online Reviews on Your Brand-

1. Acts as Social Proof –

It is basically a psychological phenomena, where people rely on the collective judgement of the millennials. In essence, a customer relies on positive reviews from other users who used the same or similar product. It drives confidence and more likely to purchase a well reviewed product.

2. Increased Visibility –

Most shoppers search on Google & Bing, even on Facebook to buy and check reviews. So, each search engine has their different way of indexing and surfacing unique, fresh contents. So automatically their ranking goes up. Therefore, positive reviews give a steady conduit valued by Search Engines and shows in search results.

3. Trust Building –

Global e-commerce sales to reach 4 trillion by 2021. Your brand can easily build trust with the help of positive reviews. Also, increased competitors made it difficult to distinguish between product quality and reliability. Positive reviews serves as a catalyst to differentiate & develop trust and eventually drive more sales.

4. Essential Decision Making –

Every business has mixed reviews. It’s a myth to make everyone happy. Giving a chance to your Customer to talk about your Brand serves two purposes. Firstly, helps to analyze & expand your presence. It is also an essential part of the decision making process. The negative reviews helps to identify your loopholes and are in dire need of improvements.

5. Clear Impact on Conversions Rate –

Increased visibility, trustworthy comments, customer credibility automatically leads to higher CR. Brands that are reviewed positively have more sales compared to others. Even a minor improvement has a major impact.

Conclusion-

Online Reviews are basically mouth marketing strategy. It has different positive and negative impacts on your brand and business. With review basically you are allowing people to discuss your brand. Therefore, positive discussion about your brand can quickly and effectively recommend your marketing efforts. Understanding the importance of review, balancing both positive, negative feedback and leveraging them into your decision making process can get you ahead in the competitive marketplace.

Post navigation

Previous Post Previous post:
Symptoms and Possible preventions of Diabetes
Next Post Next post:
Universal Children’s Day

Search

Recent Post

  • Does The Future of Twitter Looks Bright for AdvertisersFuture of Twitter for Advertisers
    March 23, 2023
  • Marketing vs SalesMarketing vs Sales
    March 17, 2023
  • Web3; is it overhyped?Web3; is it overhyped?
    March 9, 2023
  • Women’s Day 2023Women’s Day 2023
    March 8, 2023
  • World Wildlife DayWorld Wildlife Day
    March 3, 2023

Popular Post

  • Keywords for SEO Benefits Of Keywords
  • Google Meet App by Century Media360 Everything You Need to Know About Google Meet
  • Black Friday What You Should Know About Black Friday
  • Migrants Day Century Media360 International Migrants Day 2019
  • Synopsis of Affiliate Marketing Synopsis of Affiliate Marketing

A Trusted Advertising Agency in Canada - Experienced in Digital Branding & Advertisement , renowned for its Commitment & Gratitude towards Clients Service.

© Century Media360. All rights reserved 2017 - 2020.

Our Offices

Canada Office: Scarborough, ON. M1M 1R4, Canada,
Contact: +1 443 692 7933

UK Office: Sheffield S3 8LU, United Kingdom, Contact: +44 208 133 0693

USA Office: Clarksville, MD 21029, United States,
Contact: +1 443 692 7933

Quick Links

  • About Us
  • Services
  • Portfolio
  • Disclaimer
  • Privacy Policy
  • Contact Us

Follow us

Email: info@centurymedia360.com

Contact: +44 208 133 0693

  • About Us
  • Services
  • Partners login
    ▼
    • Advertiser Signup
    • Publisher Signup
  • News
  • Blog
  • Contact Us