LinkedIn, the largest professional networking site has introduced significant changes in its algorithm since June 2023. Herewith the first question popping up in our brain is what is a LinkedIn algorithm? A procedure integrating a set of rules applied to either solve a complex problem or to perform a computation. The amendments are based on […]
Author Archives: Century Media360
How does Storytelling Play a Significant Role in Marketing and Advertising
Is there anyone around who has not been a fan of stories since childhood? Growing up, the ideal pastime has now become an essential tool for marketers to build brand identity, earn revenue, promote products or services, and reach out to potential customers. Stories tap into our emotional sensitivities thereby forging decisions. Cited from a […]
Marketing Campaigns for Valentine’s Day
We are just a day away from celebrating the occasion of love and deepening bonds and passion. Valentine’s Day marks splurge gestures to impress loved ones and convey to them how much their existence matters for your well-being. To en-cash from the moments brands are running no behind, they are strategizing big to surprise their […]
Marketing To Gen Z: How To Do It The Right Way
Are you finding it a challenge to impress Gen Z? However there lies some truth to it, being the first generation grown up witnessing digital channels as the ideal medium to connect with the world. Gen Z, from 1997 to 2012 is the first batch ever since to possess multi-lingual habitat, diverse personalities, and tastes […]
What are the Essential Tools for Optimizing PPC Campaigns
Pay-per-click is an advertising formula where advertisers pay publishers only when any user clicks on the displayed ads. With time the advertising method is proving more a boon than a bore to marketers as it saves cost, assisting them in easily reaching their potential audiences’ and also bringing in new potential groups who in the […]
Can ChatGPT Replace Search Engine
What are your thoughts on the subject? Do you think ChatGPT can in reality take over the search engines? Though it is difficult to ascertain the future possibilities however in the present they are no signs of complete chatbot supremacy. The first time the terminology ChatGPT whispered in our ears was on the 30th of […]
