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Marketing To Gen Z: How To Do It The Right Way

Are you finding it a challenge to impress Gen Z? However there lies some truth to it, being the first generation grown up witnessing digital channels as the ideal medium to connect with the world. Gen Z, from 1997 to 2012 is the first batch ever since to possess multi-lingual habitat, diverse personalities, and tastes […]

What are the Essential Tools for Optimizing PPC Campaigns

Pay-per-click is an advertising formula where advertisers pay publishers only when any user clicks on the displayed ads. With time the advertising method is proving more a boon than a bore to marketers as it saves cost, assisting them in easily reaching their potential audiences’ and also bringing in new potential groups who in the […]

Amazon Prime: Strategies for Successful Membership Plans for Growth

Amazon Prime powered by Amazon was introduced to the world in 2005 to introduce subscribers to the versatility of entertainment. A staggering 200 million subscribers are actively accessing the platform. The subscription to the Amazon Prime platform is either issued every month or on an annual basis. Opting for an annual plan offers the members […]

Will Virtual Reality Take the Lead in Marketing

Do you think Virtual Reality has the potential to take over the future of digital markets? Digital marketing is expanding and with Virtual Reality technology being integrated it is destined to flourish. Now what is Virtual Reality? We have already ignited the curiosity now let’s unravel. Virtual Reality is a technology invented to create an […]

The Evolution of Google: From Search Engine to AI Superpower

Google was introduced to the world on the 4th of September, 1998. Since then, the platform has evolved impressively. A subsidiary of the parent company Alphabet transformed into Google AI in the year 2018 to dissect the working capabilities of research only. Google AI is a replica of human progress from the primitive to the […]