We are just a day away from celebrating the occasion of love and deepening bonds and passion. Valentine’s Day marks splurge gestures to impress loved ones and convey to them how much their existence matters for your well-being. To en-cash from the moments brands are running no behind, they are strategizing big to surprise their customers leading to a surge in revenue generation. Brands aim these campaigns to carve a path toward forging meaningful relationships with customers. Through the Valentine’s Day marketing campaigns, we come across brands that might not have ever crossed our paths, thanks V-day for making us aware and bringing their recognition into existence. In this article, we are uncovering the trendiest Valentine’s Day marketing campaigns that have witnessed staggered eyeballs:
The first one to top our chart is the very familiar, popular Cadbury 5star. We feel nostalgic reminiscing as it is the first sweet tooth of every kid. Cadbury wants no one to feel left alone especially when it is the season of cherished love, so to keep the singles engaged they have added a new factor in the 5star wherein in every purchase there is a chance to visit an island in Karnataka, renamed by Cadbury as “My cousin’s wedding”. This initiative by the company on Valentine’s Day impressed the individuals to an unimaginable extent and in turn, benefited them with huge revenue on their investment. This approach adds a feather to their hat and to brand advocates.
Love is the most beautiful essence in the world. But as love approaches there is always an underlying fear of failing. So Toblerone, the Swiss chocolate company motivates the buyers by assuring a statement that if their relationship fails they can visit the company’s official website to ask for a refund. The company promises to favor a return to the buyers through a coupon which they are permitted to redeem during any online purchases. This initiative by the company feels like a welcoming one and encourages massive sales, and profit to the businesses.
To make the picture a little bigger, Gucci decided to advantage of the Valentine’s Day celebration. Gucci launched a “limited edition fanzine” showcasing stunning photography skills by narrating the love story of a fairy and a giant. The photos portrayed Gucci’s exclusive Valentine’s Day collection that is out now for availability. People around the world seemed intrigued by the collection as the brand’s exclusives are one of a kind. This form of marketing earned valor recognition to them.
The brand always craves creativity thereby formulating an eight-second video portraying the germination of love between two individuals and how this brand’s beer played a cupid in all these. The video garnered 3 million views, a testimony of gentle love that blossoms with time.
Dunkin encourages followers to unlock a secret promo code that assures flat discounts on their orders by playing a trivia game via their Instagram stories. People are eagerly hopping on the trend leading to the promotion of their brand as well as an increase in sales.
We are concluding on a note that Valentine’s Day marketing campaigns are indeed important for brands to weigh market authority.