As a marketer the first thought that hits you is which one is ideal for your website: Search Engine Optimization (SEO) or Search Engine Marketing (SEM)? Both the marketing approaches perform similar activities just diverging on the time the result is likely to be disclosed. What is SEO? Search Engine Optimization involves the process of […]
Author Archives: Century Media360
Google Tag Manager: A Detailed Guide
Tags are the defining element of a website. A tag certain your audience the subject of your website thereby helping them to navigate easily and improving visibility on the search engines. Talking about tags did you just know Google too has its own tags termed as the Google tags? These are small blocks of codes […]
Idea of Inclusion and Diversity in Digital Marketing
The idea of Digital Marketing involves creating products and services and marketing them on the digital platforms to drive sales and recognition among the audience. As the idea of Digital Marketing is created for targeting worldwide audience it is essential the marketing campaigns or the contents being channelized must be audience-centric stating there shouldn’t be […]
How to Rebrand your Business?
Is your business not performing competently among the audiences? Are you wondering the underlying reason causing such turmoil to your long-established vision? At times the products and services you are pursuing might not work as significantly as it used to. The reasons can be any but mainly the cause noticed has been improper infrastructure contributing […]
A guide to free SEO reporting tools
As a marketer, the primary step to make your brand known among the audience is to optimize your website with SEO. This involves measuring parameters like on-page SEO, off-page SEO, technical SEO. However manual measurement may cause lack of proper information of there parameters. There are SEO tools that reportingly can ease your workload. What […]
Ways to maximize Your PPC Strategy
If you are stepping to understand the idea of Digital Marketing you must have heard along the journey the concept of PPC. The idea illustrates paying a significant amount to the publisher each time a visitor clicks on the advertisement for a viewership. It is a paid marketing strategy. How does the PPC strategy work? […]
