Author Archives: Century Media360

Guerrilla marketing is a unique, unconventional publicity stunt applied by brands to create awareness and promote products or services in real time. The idea made its way in early 1984 by holding the hand of American business writer Jay Conrad Levinson in his book Guerrilla Marketing. Unlike traditional advertising, this advertising endeavor captivates audiences’ attention […]

Electronic commerce abbreviated as E-commerce is a process encouraging interaction and trading between buyers and sellers in relation to products and services available virtually. There are 4 types of e-commerce business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B). The idea of virtual stores has been present since the late 1990s. Now a question that […]

Facebook turned 20 years this February 4, 2024. The platform was founded in the year 2004 by Mark Zuckerberg along with 4 of his Harvard classmates. The idea germinated in Zuckerberg’s head when the American students were handed with directories named Facebook. In the initial days, the social media platform was accessible to Harvard students […]

Hashtags were first conceptualized by Christopher Reeves Messina, an American blogger in the year 2007. Evolving times, roaming attention spans and desire to be multi-achievers revived back the long-lost charm of Hashtags. Now, a promising question hitting every readers minds is why hashtags? What is so magnetic about the terminology? These hyperlinked keywords or key […]

Is there anyone around who has not been a fan of stories since childhood? Growing up, the ideal pastime has now become an essential tool for marketers to build brand identity, earn revenue, promote products or services, and reach out to potential customers. Stories tap into our emotional sensitivities thereby forging decisions. Cited from a […]