The popular energy drinks brand, Red Bull was introduced to us in the year 1987 by the Austrian company RedBull Gmbh. The company estimates a market share of 43%, positioning third to Coca-Cola and Pepsi. The concoction making Red Bull so ideal for taste buds is extracted from high-quality raw ingredients. Comparing to other brands, […]
Author Archives: Century Media360
The Power of Hashtags: Strategies for Boosting Engagement
Hashtags were first conceptualized by Christopher Reeves Messina, an American blogger in the year 2007. Evolving times, roaming attention spans and desire to be multi-achievers revived back the long-lost charm of Hashtags. Now, a promising question hitting every readers minds is why hashtags? What is so magnetic about the terminology? These hyperlinked keywords or key […]
How does Storytelling Play a Significant Role in Marketing and Advertising
Is there anyone around who has not been a fan of stories since childhood? Growing up, the ideal pastime has now become an essential tool for marketers to build brand identity, earn revenue, promote products or services, and reach out to potential customers. Stories tap into our emotional sensitivities thereby forging decisions. Cited from a […]
The Impact of Social Media on Consumer Behavior
Consumer behavior is the analysis of factors including psychological, environmental, and societal to understand what motivates end-users buying decisions. The rise of social media impacted consumer behavior to an undeniably great extent. Consumers check out social sites to obtain product information before making purchase decisions. Social media channels give you the right to read product […]
Deciphering the Essentials of Digital Marketing: Who, What, Why, & How
Digital marketing is a practice involving the channeling of digital platforms to promote products, and services and convey brand messages to audiences in real-time. The idea of digital marketing is significant, for brands to attain the opportunity to connect with the audiences emotionally and time to meticulously analyze their behavioral pattern, and necessities at the […]
Effective Strategies for Social Media Marketing
Marketing on social media is not a play of toddlers. It is a marketing technique that harnesses social media platforms to build brand awareness, generate leads, and attain a better conversion. In recent times, social media marketing has been around the marketing sphere. Why so? Let’s elaborate, nearly half of the entire population actively operates […]
