Redbull & Its Different Marketing Strategies

How They Make Different Marketing Strategy of RedBull

The popular energy drinks brand, Red Bull was introduced to us in the year 1987 by the Austrian company RedBull Gmbh. The company estimates a market share of 43%, positioning third to Coca-Cola and Pepsi. The concoction making Red Bull so ideal for taste buds is extracted from high-quality raw ingredients. Comparing to other brands, Red Bull stands out for its unique marketing and advertising strategies narrating the slogan “Red Bull that gives you wings”. The masterstroke of the company to target 15-35 age group has made the company meticulous to beverage details. The logo exudes power, valor, and an unwavering spirit to fight against all odds. In this article, we are putting up with the unique marketing strategy that Red Bull swears by:

Illuminating the Brand’s Vision

The company goes all out of its way to work through their vision. The energy beverage served does justify their vision, meaning the end-consumers regain the long-lost vitality and motivation to achieve their aims. Adhering to their saying they queue content showcasing high action-packed sequences and challenging sports activities the world has ever witnessed. Through this, the company performs a dual job i.e. sending out the message that with courage, and determination nothing seems too odd to conquer and also establishing interaction with the targeted audiences.

Unique Visual Branding

The idea of visual branding defines creating an identity among the audiences lasting a lifetime. Every brand does visual branding however Red Bull’s branding strategy goes a little different. Looking into one of their recent marketing videos one factor is ascertained that thrill never leaves your seats. The content ensures, with very high intensity, fast-paced stunts reeling out you start drifting an inch ahead of your seat thinking of what lies ahead. Their idea is to startle and stimulate audiences’ minds, leaving them in awe of how this has been ever possible, indeed earning the company profit and recognition.

Application of Guerrilla Marketing

Red Bull is leading the pack in trying out unconventional marketing strategies to promote their beverages to the targeted audiences. From human billboards on the roads to refrigerators flying under the sky – all these tactics have contributed to startling the audiences’ and centering their attention. Bow down to you, the Red Bull company! The way you have pulled off these quirky strategies deserves special applause. With these strategies, they never leave audiences’ brain space.

Channeling Student Power

In selecting their brand ambassadors too they have strategized mindfully. Instead of boarding renowned public figures, they thought of choosing students as their ambassadors. While promoting Red Bull’s energy drinks the students wear customized costumes resembling mini-fridges and Red Bull’s gears, again a masterstroke for the company, earning them value.

Prioritizing Experiences

Red Bull not only sells beverages to the audiences but also shares the story behind its product conceptualization to transform it into a masterpiece. By this, they create an emotional connection with the audience making them feel welcomed. This is where Red Bull bats off a six against their competitors.

Conclusion

Arriving to a conclusion we can ascertain why the brand tops the chart of best marketing and advertising conceptualization. With these unique, brainstorming ideas the brand is attaining the position that others could only aspire to.