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Social Media Marketing

Business Approach through the Social Media Marketing Lenses Social Media Marketing is the use of social channels and websites to promote a product or service. Social Media Marketing is the most popular advertising & publications platform for both genres. Most social media platforms have built-in data analytics & manipulating tools, which enables companies to do […]

Digital Marketing and It’s Benefits

Small business arise in different shapes and sizes. According to a report by Sage Works in 2016 these are among the industries and areas of business with the highest net profit margins or the percentage of profit left after eliminating expenses related to providing goods and services. While not a perfect indicator of profitability these […]

A Powerful Medium of Brand Success

Advertising is a marketing communication that employs an openly sponsor, commercial message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiate from public relations in a way that an advertiser pays for and has control over the message. Individual […]