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Retargeting with Display Marketing

What exactly is display ad retargeting? Retargeting, also known as remarketing in certain areas, is a prevalent digital advertising approach that involves targeting your website visitors with adverts when they are visiting websites other than your own. You’ve almost certainly encountered some type of retargeting! For example, have you ever done some online shopping at […]

SEO Tips for Driving e-Commerce Sales on Black Friday

Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers. In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one survey, the average consumer spent $289 on shopping on Thanksgiving weekend last year. Being early in the holiday season, […]

5 Tips for Creating a Display Advertisements

The market for tailored advertising has expanded over time and doesn’t appear to be slowing down. Using display advertisement may generate a lot of traffic in addition to the text-based ads you employ in your campaign to appear in searches. Finding a strategy to differentiate your display ad from the competition is the key here. […]

Digital Marketing Improves Customer Retention

Did you know that a 10% drop in expenses has the same financial impact as a 2% increase in customer retention for a business? While many companies are aware of the value of loyalty and customer retention, they still devote the majority of their marketing resources to finding new clients. Here’s how digital marketing may […]

Instagram Features You Should Know

One of the most popular social media networks is Instagram. Given that Instagram is owned by Facebook and has more than 1 billion users, it is not surprising that companies are interested in learning about Instagram marketing. What was once just photo-sharing software has evolved into a powerful marketing tool that may increase your online […]