Black Friday provides a nearly incomparable source of foot traffic and e-commerce sales for retailers.
In total, 108 million consumers purchased online in 2016 compared to 99 million consumers on Black Friday in 2015. According to one survey, the average consumer spent $289 on shopping on Thanksgiving weekend last year.
Being early in the holiday season, Black Friday serves as the official kickoff to e-commerce promotions and seasonal content outreach. With 49 percent of marketers initiating holiday campaigns before Halloween, when is the right time to promote seasonal content or products?
With the large array of Black Friday choices available, how can you set yourself apart from the competition?
Here are 10 imperative SEO strategies to augment your holiday marketing campaign and boost your Black Friday sales.
Analyze your ads from the previous year quickly when determining the ideal keywords to target on Black Friday.
Check Google Analytics to determine which sites contributed the most to holiday marketing initiatives in terms of traffic, conversions, and keyword rank. Utilize these pages as a blueprint for your marketing approach this year and build on these results.
Black Friday and Cyber Monday are the two most popular search phrases in terms of keyword research. Use these phrases in conjunction with your subject or offering as the foundation of your organic search campaign.
Leverage these phrases and concentrate on long-tail keywords that include branded terms, product specifications, and competitive price offers, such as “coupons,” or “discounts.” Other popular terms leading up to Black Friday weekend include “gifts,” “delivery,” and “deals.”
Use product information (such as sizes) in each listing title if you’re selling things through Amazon or utilizing referral tactics to drive traffic to other platforms in order to increase conversions.
Using landing pages to particularly advertise items you want to push around holiday themes is a terrific approach to drawing leads for your business. Landing pages have to include a compelling headline, keyword-optimized meta tags (containing information about the product), and detailed ad text.
Businesses may use calls-to-action to direct people to their domain and through their funnel while also using links to rank these pages for specific Black Friday keywords.
Videos that give viewers valuable information will work well as interactive and engaging content on dedicated landing pages.
A “coming soon” headline or another timestamp on your website will build interest in its release. Making people feel as though they have to act quickly by using phrases like “limited-time offer”.
By starting your holiday content marketing campaign early, you can ensure that your brand is still in consumers’ minds when Black Friday weekend decision-making occurs. Launch landing pages and start running promotions at least three to four weeks before Thanksgiving to drive sales on your e-commerce site.
Producing seasonal content and gift guides that aim to raise brand awareness for your items while giving customers helpful advice to make the most of the holiday season this year is one method to start implementing this strategy. Think about the fact that 70% of videos for Christmas gift guides are seen on cell phones.
Examine the most popular content in your sector at this time of year by using BuzzSumo and Google Trends to look up seasonal keywords.
The most economical venue for advertising promos for e-commerce and ensuring they reach the proper audience is social media. You may use social networking sites to provide holiday-themed material that keeps your business top-of-mind in addition to conducting discounts.
Learn which of your social media channels convert the best for holiday marketing as well as which ones have the biggest interaction for contest entries and user-generated content submissions.
According to a poll, while Pinterest is 30% more efficient in driving purchases, 75% of consumers will take action after seeing a brand’s post on Instagram.
Advertising on both platforms has been shown to raise brand recognition and favorability. Engaging content is essential to a successful Pinterest pin or Instagram advertisement.
Advertising your seasonal content and product landing pages on the search and social media is one approach to directly attract visitors to them. Retargeting campaigns are great for reaching individuals who have already seen your page but opted to do additional research first the week before Black Friday. In addition, this will keep your brand in consumers’ minds on Black Friday.
The most crucial things to consider are your photos and title, whether you’re running carousel advertisements or banner ads via social media. Create a headline that emphasizes your value proposition and a picture that stands out from the stock images that other businesses will be using.