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The Power of Storytelling in Social Media Marketing

Social media platform is the only medium that connects different communities of people. Storytelling is something that had gained and continues to gain the honor of time for its power to impact human knowledge and thoughts. In today’s technologically advancing world storytelling in social media has grabbed the attention of millions of people than ever. […]

Social Media Marketing Challenges

Social media marketing platform acts as a connector between the brands and the audience. Social media marketing has become widely popular for its diverse operating mechanisms. The users are able to opt for multiple options for a particular category at a pocket-friendly price. The social media platforms enable smooth functioning of marketing for its advanced […]

How ChatGPT is Going to Revolutionize the Marketing Industry

ChatGPT an artificial intelligence tool, was conceptualized by OpenAI, a research laboratory inaugurated by Elon Musk. it was unveiled to the world on November 30, 2022. The Chat signifies chatbot operations and GPT means Generative Pre-trained transformer. ChatGPT is structured on Open AI’s foundational models like GPT 3.5, GPT 4. ChatGPT’s versatility has extended from […]

Customer Retention Metrics & How to Measure Them

Customer retention is a critical aspect of running a successful business. Acquiring new customers is important, but retaining existing customers is equally important. Loyal customers can drive repeat business, provide positive word-of-mouth advertising, and help establish a strong brand reputation. In this article, we will explore a few customer retention metrics and how to measure […]