Instagram is free, online photos & videos sharing social media platform, owned by Facebook. Here users can freely feel themselves sharing everything from their life starting from smallest to biggest highlights by exploring Instagram community, sharing what they up-to and seeing also what others unto with their followers.
Coming with basic functionality from a standalone app, IGTV to Instagram. It is available on Android and iOS smartphones. It’s primary target to build connection between Instagram and YouTube. Instagram is now allowing users to upload live video to IGTV by clicking the new extra button “Share to IGTV” after finishing their live broadcast.
1. Must be at least one minute long.
2. Maximum duration one hour from Web while 15 minutes from Mobile.
1. MP4 file format.
1. FPS of video must be minimum 30 and resolution minimum 720 pixels.
2. Maximum size of 10 minutes video is 650MB & maximum size of one hour video is 3.6GB.
3. Aspect of ratio of Horizontal video is 16:9 & Vertical video is 9:16.
1. Share only photos & videos user have taken or have the right to share.
2. Post photos & videos that are appropriate for a diverse audience.
3. Foster meaningful and genuine interactions.
4. Respect other member of the Instagram.
5. Maintain supportive environment by not glorifying self-injury.
6. Be thoughtful when posting newsworthy events.
• Save video of user’s Instagram Live broadcast to IGTV after it’s ended.
• Run anywhere from 10 to 60 minutes.
• Instantly access to long video content.
• Come up with some cool creative tools like stickers, branding watermarks etc.
• Share Horizontal video on IGTV.
• Answer Questions in a live Q&A.
• Showcase user’s Brand and Products.
• Add a preview to user’s Instagram post.
• Allow users to watch videos up to one hour in length.
• Start to play automatically for followers.
• Check out IGTV videos from user’s favorite creators.
• Send videos to friends through direct messaging system.
• Reach a large amount of audience for entertainment.
• Able to comment and like IGTV videos.
• Promote business products or services online.
• Control profile visibility.
• Discover more videos through content discovery tools based on user’s interests, brands or people they follow.
During COVID -19, a pandemic situation, people want to link with friends and family for stay connected and entertainment purpose. Along with that business leaders always want to grow their business & promote their products or services, this new feature in Instagram provide the perfect solution & giving them hope and opportunity with a long video and other features.