Digital Business Alongside Covid19

Have you ever imagined that we sit on our couches with tea in our hands and pray to go outside? We would look down on the situations we are in and the consequences we had faced. Yes I am talking about covid19. The disease which came from nowhere changes our lifestyle forever. Lets talk about how Covid changed business approaches into digital and how it changes consumer behaviors and habits towards their day to day lifestyle.

The impact starts from the lockdown. Neither we had imagined nor were we prepared for such consequences. As Covid and lockdown became the new normal, the businesses and brands went online. Day by day Digital businesses started to grow alongside Covid19. We as consumers made our mind increasingly starts to find businesses online.

The Way ahead into a Digital Business-

As the lockdown extends, the growing economy of the digital businesses has been booming like never before. Because people were afraid to go outside for purchasing their needs. So what was the convenient way to fulfil our day to day requirements? Definitely by going online. Since most of the businesses went online and many small or new businesses were planning to formulate their presence in the online market. So we can easily find them by just typing their names in the Search Engine.

That way we can embrace social distancing as well as buy from the e-commerce. Many people who might have never purchased from the online market, also tried the new way of shopping experience.

Offline sellers stepped out of their comfort zones, the traditional way of selling to make their way into a world which is totally new and different to them. The starting might not have been smooth for the business owners but as they are becoming familiar with the technologies and the way they were embraced the ‘new normal’, things are going with ease.

Digital Payments –

How many times in a day do you use contactless payments? The answer may vary from person to person. The fact is that, after the Covid 19 outbreak, people start to use payment modes which don’t require any sort of human contact. Everyone was avoiding cash payments in order to maintain the social distancing.

The debit &credit card payments shows a sudden increase in user usage because they are instantaneous, easy and safe. This event was apparent in the checkout counters.

The MasterCard Company reports that the number of transactions by using taps and goes payment increased to 79% in the worldwide market. The growth is comparatively more than previous business years.

Benefits and Fall Down –

Not everyone had made through in Covid situations. Some businesses showed an immense growth in Covid alongside some businesses had fallen apart. It is not like they didn’t tried out or they denied using new technologies and new trends for their support. The businesses which couldn’t able to adjust in the situation, just fall down. While some people find new opportunities in this tough time.

Many people, who never had any plans for business, started their own business in online. Many of them only use social media to promote their products and services. Because millennial rely more on Social Media than the offline market.

Those who had seen it as an opportunity started to grow and earned a handsome amount. The contribution of the small businesses and vendors in the economy was immense in the Covid situation.

Conclusion –

The influence of Covid on global businesses was monumental. Especially the digital businesses which was growing rapidly in the Covid times. We have observed that it changed –

The whole business module.
Introduced us with new mode of lifestyles.
Taught the business owners to be more habitual with new trends and technologies.

As the consumers shopping behaviors and habits has changed, the business owners started to cope up with the transformation. However, this new path brings new problems. those who had trying continuously to come up with solutions and maintain this fluctuation of the digital business, will surely rise and grow in this competitive market.