Businesses are always coming up with new innovative strategies and planning’s to attract more audiences. It creates an impact on the brand’s value. Video Marketing is generally using a video to promote a brand, product or services. It helps to increase engagements digitally on your social channels. It also educates your consumers about your Brand USP.
People are willing to watch a short video instead of reading something on the same topic. So, to make products & services stand out among all the competition totally depends on how much attention that following service has. And the video makes a more logical sense to recommend such a product that makes video marketing a top role to play in this fast-paced world.
Advantages of Video Marketing Corporate With The Following Business Goals
Build brand awareness.
Generate qualified leads.
Attribute marketing activities to generate revenue.
Grow consideration & interest.
Increase brand engagement.
Steps to Start Video Marketing
Choose the target audience.
Identify what you’re trying to achieve.
Plan the video budget.
Choose a video and plan its marketing strategy.
Decide where you will publish your video.
Plan to measure its success.
Make the video.
Publish the video abiding best SEO practices.
Promote the video.
Things To Make a Video More Successful
Focus on stories.
Use the first 10 seconds wisely.
Share short, value-oriented videos.
Target relevant audiences on social media.
Optimize for search.
Leverage your current assets.
Reasons To Use Video Marketing On business
Video builds trust – The majority of users believe videos are helpful in the decision process. Videos come with education & information which makes up for the foundation of trust.
Search engine loves videos – Search engine looks for short but something engaging for viewers like a video which leads to YouTube being the largest search engine after goggle.
Video marketing can explain everything – From the smallest to biggest, even something that texts or a picture can’t explain, the video does this quickly and efficiently.
Video encourages social shares – Videos are meant to share with others which build up social sharing. 92% of video consumers are believed to share with others.
Video boosts conversion & sales – The emotion of the creator of the video often shows up which makes the video a powerful conversion tool. The tutorial and testimonial look more interesting than a document.
Video shows great ROI – Brands using videos in their landing page tends to show increase in conversion rate by 70%.
Video appeals to mobile users – According to survey 8 of 10 users watch video ads in mobile and tends to have 90% Conversions.
Broadly speaking, video marketing increases the number of customers as well as their trust. It also leads to the sale of products of video marketing companies. Known and popular social media are the basement of video marketing and video ads. So in short, videos are much faster in terms of processing through customer’s brain, making it one of the best media to share and gather information on various topics. So, the build-in importance of video marketing should be a point while considering a business.