Facebook Smart Move to Use AI

Facebook turned 20 years this February 4, 2024. The platform was founded in the year 2004 by Mark Zuckerberg along with 4 of his Harvard classmates. The idea germinated in Zuckerberg’s head when the American students were handed with directories named Facebook. In the initial days, the social media platform was accessible to Harvard students solely however the year 2006 observed a shift making the application worldwide accessible. Counting since then to today the platform is boasting with 3 billion active subscribers. Marking a revolutionary shift on October 28, 2021, the American technology conglomerate decided to change the brand name i.e. from Facebook to Meta. The sudden metamorphosis led to an emphasis on nurturing the Metaverse, a virtually existent world functioning like the normal environment. To perform in the real world requires expertise and tools, artificial intelligence does the job. With diverse potentialities, AI helped Meta to turn their vision into reality. In this article, we are bringing up how Meta formerly popular as Facebook leveraged AI:

Content Moderation

As the platform navigates through multiple users of all age groups, Meta has restricted users from posting out malicious intended contents ever since its launch. On a regular basis the platform is waved with innumerable posts, making it quite difficult for the management team to segregate the content intent. But with artificial intelligence assistance it isn’t a hurdle anymore. Facebook leverages AI tools to meticulously analyze the varied content present on the platform thereby ascertaining the platform’s appropriate content. Following this process, the platform has been successfully able to maintain its integrity policies and also mitigate possible cyber threats.

Customized Recommendations

Different people have different preferences and tastes. There is an ocean of contents swimming on the platform making it quite difficult to fixate on the preferences as often not required to surf on in between. To ensure personalization, Facebook has planned to back newsfeeds with artificial intelligence algorithms, analyzing audiences’ preferences and accordingly filtering their newsfeed.

Facebook Ads

The reason behind the success of Facebook ads is artificial intelligence mastery. Facebook harnesses artificial intelligence tools to study the demographics and understand where the advertisements are expected to earn the desired results. With AI the effectiveness of the targeted ads has risen.

Chatbots

Facebook introduced chatbots to assist customers 24*7. These chatbots provide instant responses to the customer queries and assure satisfaction. With artificial intelligence, these chatbots are moving towards skilling the responses by deciphering customer state of mind. Additionally, chatbots have helped social media platforms cut out on recruitment expenditure. The social media platform has also feathered the innovation of virtual assistants to its wings renowned as “M”.

Augmented Reality and Virtual Reality Projects

Meta formerly known as Facebook is emphasizing introducing augmented reality and virtual reality technologies to improve the virtual world infrastructure. The Metaverse functions like the real environment with artificial intelligence touch.

Conclusion:

By leveraging artificial intelligence, Facebook has achieved multiplicity in its initiatives. These are a few of the advantages that Meta has been enjoying ever since artificial intelligence has surfaced. These benefits are amplifying the course of activities of the platform.