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Keywords are words or phrases that people are searching for in Search Engine. Keywords are important in business because every business wants to come first in Search Engine when consumers are looking for the keywords or phrases which are matched to your business product or service.
Keywords are important as they are the anchor between what people are looking for & the content you are providing to fulfill that need. You should add those words & phrases in your website to be shown near the top of the result. For example: if you are an accountant of a small business. You need to have the words “small business accountant” on your website to appear in those search results.
Here I am going to describe the reasons why you should do keyword research. I am highlighting 10 different key benefits of keyword research.
Starting any new business, planning is a vital part of any business strategy. Keywords are same. When you start to research on keywords, this gives you more Focus & Direction.
For Example: If you like a specific topic, then you should have knowledge about the topic to write about or sell. But when you research on that, you probably pull out keywords & things that people are interested for. This will enable you to focus on the best topics around your niche.
If you have a new topic or business in your mind, keyword research can assist you to build it & develop it. There are a few different tools that help you by providing knowledge about the product you need to sell or write about. This is also true if you love the topic then you are going to be based in your xeal of keyword research will keep the ideas flowing.
It is true that keyword research can be a time saving part of the planning business. But the important thing is to find out the right keyword according to your need. One of the best strategies of doing keyword research is to mark out all of the potential articles which writing, or product are based to fulfill your need & sell in a particular niche. The next step is to follow which will save your time in return. So this process is better than doing your research each & every time when you have a new idea.
For doing keyword research, the best search engine is Google. The other search engines are Yahoo & Bing which usually follow suit when you have optimized your website for Google.
If you want to do research properly, you have to choose competitor’s keywords. This provides you an even more focused planning when you have found all the right keywords.
For example: Your keyword can be “Dollhouse.” But if you have completed the research then you can find that by “Barbie & Ken doll house.” It is a better keyword than only “Dollhouse.”
Proper research helps you to choose keywords with the lowest competition & the highest chance of being listed in the top result in the Google search.
‘Success’ is the final destination for every starting business & their websites. Keyword research will determine whether or not it’s worth pursuing a specific topic.
For example: “Health niche” is a very competitive niche. If you want to enter this particular niche, then you have to be very specific in choosing a niche within health to specialize in. There could be anything like “body lotions” or “body cream” within this health niche.
To do this competition analysis, you will need to check how trustworthy the other websites which are in the top listing keywords you are searching for. This can be done either by manually or by a keyword research tool.
Whenever you create a business or website you have to target the right audience to be successful. For example: Suppose you start a website about “baseball.” So writing articles about “soft ball” cannot make the baseball fans interested about your website though these are similar topic.
Here we have shared you a simple example to give you a clear idea about the importance of targeting the right audience. So, good keyword research helps you to be focused on the right audience.
After doing the relevant keyword research, you can provide people the proper information what they want. Then they are more interesting to share your article or content. In this way your website will grow and advance organically. This will need less effort in the area of link building.
Especially people like to share on Face book & Twitter what they like. So if you are creating articles or images, then be sure of adding some sort of way to share your content.
When you can find keywords, you can do this for any website or business that you own in the future. Even if you are using a keyword tool, there is still a learning curve. You should find keywords which have enough searches & are worth going after. It takes practice to choose the correct keywords.
If you are doing keyword research, you have to do some background research about your target audience. It will assist you to get more customer insight. This will happen when you are searching on Google or visiting conferences related to your topic. As you are progressing so all of this customer insight is invaluable to you.
If you are aware of trends & customer behavior, then you can write better & can provide your customers information exactly what they want to get. You can use a tool like Google Trends which will provide you relevant terms to your keywords. Based on the behavior patterns within their database Google have collected this data. And when you do research, all keywords are available to you.
I hope these benefits will help you to get confidence of doing keyword research. There are many website owners & businesses who pass their online content without any planning or strategy. With the importance of the benefits above, we will provide you a path to beat your competition.
Researching your keywords can be done for free, or you can select a program to assist you. We recommend long tail pro because you can do all your keyword competition analysis without having to do it manually.