Author Archives: Subrata Halder

As the landscape of digital marketing is vast and ever-evolving, to match up to the dynamics of the landscape there are various marketing strategies in presence. The various marketing strategies or approaches includes influencer marketing, email marketing, social media marketing, content marketing etc. Out of the wide marketing approaches today let’s explore the vision of […]

Attaining a better ranking on the search engine is the ultimate goal of any marketer or business. Though your website is destined to attain a position on the search engine result page, the challenging part of the question is whether your website is appearing on the first page of the search engines or not? The […]

Writing attention-centric contents is the goal every writer sets themselves on. To state the contents generated can’t be distinguished whether a technology driven or a human executed idea. The information is just on the point making these AI tools highly desirable among the audiences as especially for the creators. However there has often been a […]

The digital marketing landscape is dynamic. Do you have any idea about how to navigate the ever-evolving landscape? To rescue, an idea is buzzing that very capably can weather any marketing challenge. What is Trend Forecasting? A long-term marketing practice involving detail analysis of the trends in roll and predicting whether they are likely to […]

Instagram holds the position of the third most popular social networking platform. The reason for such massive crowd has been the platform’s advanced features which top notes for Threads. In Marketing, the platform also holds special significance as marketers search for all possibilities to market their products and services. However apart from marketing on the […]

Influencer marketing is an innovative marketing approach brands adopt to promote their products and services among the audience. To explain, this strategy harnesses the magnetic power of the influencers to create awareness for sale of a product or service. When the idea was invented to look at today’s graph the marketing landscape had undergone massive […]