Keyword selection in digital marketing is very important in success of any Google ads-campaign in highly dynamic environment of digital-marketing. Keywords are the connection between what the users are searching and what you are providing in the form of advertisement. However, there is a lack of understanding of keyword selection, or most probably, ignorance. […]
Author Archives: Subrata
Programmatic Advertising: Idea, Advantages, Disadvantages
An advertising campaign is the only way you can make your audience know about your existence and the products and services you specialize in. Creating advertisement isn’t that much of a hard task as it is to understand the correct place to channelize the crafted ads. What is programmatic advertising? An automated marketing approach used […]
How can you write a perfect marketing e-mail?
How can you write a perfect marketing e-mail? E-mail is the first factor that goes into consideration for establishing cordial as well as meaningful relationships with your clients. The e-mail is the getaway to forming a loyal customer base which in turn boosts the loyal customer base. However, writing out a perfect email isn’t convenient […]
What is Data Driven Influencer Marketing?
If you are seeking recognition and returns, choose Influencer Marketing, and settle for the vision that ensures productive and profitable marketing results. What is Influencer Marketing? The idea of influencer marketing is partnering with renowned influencers for the promotion of a brand and its products and services. The influencers can be various forms like the mega influencer, macro influencers, micro influencers and Nano influencers. You get to partner with your […]
How AI impacts Digital Marketing landscape?
Digital marketing is the process of advertising products and services virtually using the preferred digital marketing mediums. As the landscape is ever-evolving and ever-expanding it is quite a manageable task to understand how to market profitably. Since the AI emergence in the 1956 the technological innovation is taking over every landscape no exception to the […]
Why organic traffic is important for the websites?
The reliability of a website depends on how many organic visitors regularly land on it in a period. Visitors actively connect with the website’s material, which helps people clearly understand its overall success and impact. In today’s competitive web space, websites with frequent organic traffic remain only relevant and visible online. Who is an organic […]
