Author Archives: Subrata

In today’s competitive digital marketplace, businesses need to keep getting good leads regularly to grow in a lasting way. That’s why marketers need well-planned campaigns, attractive offers, and smart strategies to connect with potential customers and turn them into actual buyers. What is a Lead Generation Campaign? A Lead Generation Campaign is meant to draw […]

Keyword selection in digital marketing is very important in success of any Google ads-campaign in highly dynamic environment of digital-marketing. Keywords are the connection between what the users are searching and what you are providing in the form of advertisement. However, there is a lack of understanding of keyword selection, or most probably, ignorance.   […]

An advertising campaign is the only way you can make your audience know about your existence and the products and services you specialize in. Creating advertisement isn’t that much of a hard task as it is to understand the correct place to channelize the crafted ads.   What is programmatic advertising?  An automated marketing approach used […]

How can you write a perfect marketing e-mail? E-mail is the first factor that goes into consideration for establishing cordial as well as meaningful relationships with your clients. The e-mail is the getaway to forming a loyal customer base which in turn boosts the loyal customer base. However, writing out a perfect email isn’t convenient […]

If you are seeking recognition and returns, choose Influencer Marketing, and settle for the vision that ensures productive and profitable marketing results. What is Influencer Marketing?  The idea of influencer marketing is partnering with renowned influencers for the promotion of a brand and its products and services. The influencers can be various forms like the mega influencer, macro influencers, micro influencers and Nano influencers. You get to partner with your […]

Digital marketing is the process of advertising products and services virtually using the preferred digital marketing mediums. As the landscape is ever-evolving and ever-expanding it is quite a manageable task to understand how to market profitably. Since the AI emergence in the 1956 the technological innovation is taking over every landscape no exception to the […]