Author Archives: Subrata Halder

The digital marketing landscape is dynamic. Do you have any idea about how to navigate the ever-evolving landscape? To rescue, an idea is buzzing that very capably can weather any marketing challenge. What is Trend Forecasting? A long-term marketing practice involving detail analysis of the trends in roll and predicting whether they are likely to […]

Instagram holds the position of the third most popular social networking platform. The reason for such massive crowd has been the platform’s advanced features which top notes for Threads. In Marketing, the platform also holds special significance as marketers search for all possibilities to market their products and services. However apart from marketing on the […]

Influencer marketing is an innovative marketing approach brands adopt to promote their products and services among the audience. To explain, this strategy harnesses the magnetic power of the influencers to create awareness for sale of a product or service. When the idea was invented to look at today’s graph the marketing landscape had undergone massive […]

Video marketing is the idea of crafting videos to inform audience about a brand, it’s goals and objectives or the products and services they specialize at. The idea has been fascinating for it allows to detail illustrate your objectives. Although the idea and ROI of video marketing is enticing it is important to understand whether […]