Author Archives: Subrata

Imagine taking your small business beyond local borders and thriving on an international platform. Sounds interesting, right? Yes! It is attainable with the right global digital marketing tactics. Stay updated with all available digital advertising tools and implement them aptly.   In this blog, we will explore everything you must know about attaining international reach with digital marketing. From the nitty-gritties to […]

Digital marketing has gone through a rapid increase, evolving along with several improvements in the era. From the old days of simple banner flyers and e-mail marketing, it now encompasses advanced information-driven tools, artificial intelligence (AI), and collaborating content material.   The transition from 2024 to 2025 may look swift and error-free. We have to […]

In today’s competitive digital marketplace, businesses need to keep getting good leads regularly to grow in a lasting way. That’s why marketers need well-planned campaigns, attractive offers, and smart strategies to connect with potential customers and turn them into actual buyers. What is a Lead Generation Campaign? A Lead Generation Campaign is meant to draw […]

Keyword selection in digital marketing is very important in success of any Google ads-campaign in highly dynamic environment of digital-marketing. Keywords are the connection between what the users are searching and what you are providing in the form of advertisement. However, there is a lack of understanding of keyword selection, or most probably, ignorance.   […]

An advertising campaign is the only way you can make your audience know about your existence and the products and services you specialize in. Creating advertisement isn’t that much of a hard task as it is to understand the correct place to channelize the crafted ads.   What is programmatic advertising?  An automated marketing approach used […]

How can you write a perfect marketing e-mail? E-mail is the first factor that goes into consideration for establishing cordial as well as meaningful relationships with your clients. The e-mail is the getaway to forming a loyal customer base which in turn boosts the loyal customer base. However, writing out a perfect email isn’t convenient […]