Going by the saying, the term Omni-channel marketing is an extension to the idea of multi-channel marketing. By multi-channel we understand all forms of online and offline marketing mediums brought under a surface but operating separately. Contradictorily the idea of Omni-channel permits operation of multi-channel marketing mediums simultaneously. To further explain this promotional approach promises […]
Author Archives: Shreya Paul
5 Best Twitter Analytics Tool for 2024
Recently rebranded to X, the platform is on our go to scroll for collecting updates of what’s happening around the world. From actively scrolling on the platform we do take breaks to engage and share tweets of choice. With sharing post comes along our excitement to discover how our posts have been interacting with the […]
How can You Grow a Brand Through a Strong Community?
The digital landscape is crowded with brands selling similar products and services since ages to its dear customers. In this scenario it is an absolute challenge for the emerging and the market-gripped brands to indulge in ways confirming undisputed reputation among the audience. In the recent times a report published showcased a factor deliberately contributing […]
How can Native Advertising be Employed to Generate More Sales?
Native Advertising, a popular form of paid advertising where crafted ads perfectly complement the outlook of a website or page. The mapping of the advertisement ensures seamless experience to the audience unlike banner ads or display ads. The role is to appear on the audience feed without interrupting their search-flow. In the standpoint of dynamic […]
Latest Trends in The Marketing and Advertising Industry
Both the terminologies i.e. marketing and advertising are sounding synonymous to the ears but underneath carries subtle differences. From the business perspective, the idea of marketing illuminates analyzing customer needs and wants and making efforts to fulfill those demands. In advertising the notion turn 3600 round, the idea is to promote products and services by […]
Building a Metaverse for Everyone: Accessibility and Inclusivity in the Immersive Frontier
Metaverse, a nerve-breaking innovation of the digital landscape refers to the existence of a virtual world in parallel to the real world. Emphasizing the idea, the digital platform encourages your footprints on the landscape by creation of digital replicas also known as digital twins. Powered by the Blockchain technology, AI and ML the platform is […]
