Author Archives: Shreya Paul

Recently there has been a buzz around the proclamation that “content should be the king for all social media platforms”. This announcement has fretted and shaken footholds of creators as growing times are presenting them with numerous challenges in generating quality driven ideas. The creativity presented respecting the preferences of your target audience will build […]

Today’s rapidly changing marketing environment has been challenging businesses to be always on tip-toed and alerted with the newness that might shed on the road. To acknowledge, understanding every minute details of your business might seem daunting to cope up might not be even possible and if then sure to leave with loopholes that will […]

Going by the saying, the term Omni-channel marketing is an extension to the idea of multi-channel marketing. By multi-channel we understand all forms of online and offline marketing mediums brought under a surface but operating separately. Contradictorily the idea of Omni-channel permits operation of multi-channel marketing mediums simultaneously. To further explain this promotional approach promises […]

Recently rebranded to X, the platform is on our go to scroll for collecting updates of what’s happening around the world. From actively scrolling on the platform we do take breaks to engage and share tweets of choice. With sharing post comes along our excitement to discover how our posts have been interacting with the […]

The digital landscape is crowded with brands selling similar products and services since ages to its dear customers. In this scenario it is an absolute challenge for the emerging and the market-gripped brands to indulge in ways confirming undisputed reputation among the audience. In the recent times a report published showcased a factor deliberately contributing […]