Author Archives: Shreya Paul

Content marketing is a marketing approach involving crafting content ideas to attract and retain attention of the target audience. The strategy permits you to detail inform your target audience on important subjects including speaking on your brand, about its workflow and presenting testimonials on how you have been serving your customers. This scopes you to […]

Creating contents is easy but creating contents impressing your target audience is a challenging task. You need to engage in the task of understanding the trends in the moment and whether those trends are in anyway contributing to your benefit. To ensure the prepared contents are standing up to your audience expectations you require thorough […]

Recently there has been a buzz around the proclamation that “content should be the king for all social media platforms”. This announcement has fretted and shaken footholds of creators as growing times are presenting them with numerous challenges in generating quality driven ideas. The creativity presented respecting the preferences of your target audience will build […]

Today’s rapidly changing marketing environment has been challenging businesses to be always on tip-toed and alerted with the newness that might shed on the road. To acknowledge, understanding every minute details of your business might seem daunting to cope up might not be even possible and if then sure to leave with loopholes that will […]

Going by the saying, the term Omni-channel marketing is an extension to the idea of multi-channel marketing. By multi-channel we understand all forms of online and offline marketing mediums brought under a surface but operating separately. Contradictorily the idea of Omni-channel permits operation of multi-channel marketing mediums simultaneously. To further explain this promotional approach promises […]