If you are stepping to understand the idea of Digital Marketing you must have heard along the journey the concept of PPC. The idea illustrates paying a significant amount to the publisher each time a visitor clicks on the advertisement for a viewership. It is a paid marketing strategy. How does the PPC strategy work? […]
Author Archives: Shreya Paul
Upcoming features in Voice Search Optimization
The leading search engine i.e. Google has added a mike button to its existing features which has raised curiosity among the users. The intrigued button is the voice search feature meaning you can conduct search navigation using your vocal boon. You do not need to write out long paragraphs to make Google understand the reason […]
Understanding Google’s E-E-A-T
Whatever Google does become a trend. The reason is it’s thorough understanding of the users search intent. This helps them to generate information accordingly facilitating user search process. Not so recent and also not so time-old Google’s innovative feature i.e. the E-E-A-T is one to sit for an in-depth analysis. The acronym is one that […]
SEO Trends to Watch in 2024
SEO stands for Search Engine Optimization. By SEO we understand a set of practices that websites harness to improve it’s ranking on the search engine leading to improved visibility among the audience. What is SEO trend? SEO trends are a set of innovations that the search engines have been adapting to ensure the optimization capabilities […]
Digital Marketing Challenges You should be Aware of
Looking back to a time when Digital Marketing wasn’t familiar to today it receiving the highest recognition in the marketing industry. However with the moving time the virtual marketing industry has been undergoing changes as a result of innovations happening around. These innovations are subjecting the industry to accustom to the changes leading to encountering […]
Effective Email Marketing Strategies to Drive Conversions
Driving conversion is the only motive you set yourself for when you decide to start a venture of your own. To drive conversions isn’t as easy as it with pronouncing the word. As there are many channels that promise to generate conversions however quoting a recent survey has opined email marketing to be the best […]