Author Archives: Shreya Paul

SEO stands for Search Engine Optimization. By SEO we understand a set of practices that websites harness to improve it’s ranking on the search engine leading to improved visibility among the audience. What is SEO trend? SEO trends are a set of innovations that the search engines have been adapting to ensure the optimization capabilities […]

Looking back to a time when Digital Marketing wasn’t familiar to today it receiving the highest recognition in the marketing industry. However with the moving time the virtual marketing industry has been undergoing changes as a result of innovations happening around. These innovations are subjecting the industry to accustom to the changes leading to encountering […]

Driving conversion is the only motive you set yourself for when you decide to start a venture of your own. To drive conversions isn’t as easy as it with pronouncing the word. As there are many channels that promise to generate conversions however quoting a recent survey has opined email marketing to be the best […]

In the list of the most popular social media platforms across the globe Instagram ranks third. The platform has attained this heightened recognition and appreciation as a result of innovative features that other social media platforms have incorporated later. What is Instagram Marketing? Instagram marketing is a marketing approach wherein the platform serves as the […]

LinkedIn is globally crowned as the best professional network to establish professional relationships and embark on an invincible business journey. As you are starting your LinkedIn journey you need to ensure the posts prepared on your behalf are actually resourceful. This will help strengthen your footholds on the platform as well as emerge you as […]

Writing a compelling caption equals to informing someone about who you are as a person. By captions we understand catchy, meaningful words put together along with emoticons creating a sense of intrigue to understand the subject. Indeed a fact, these catchphrases never just fails to grab attention. A factor considered while preparing these statements is […]