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Role of Digital Marketing in Increasing Customer Success for SaaS

Software as a service commonly abbreviated as SaaS is licensed software availed by the users on signing down for a subscription issued either on a monthly, quarterly, or yearly basis. The software witnessed attention with the advent of cloud computing. Why is SaaS software so much in demand for the leading business spaces? The programming […]

Detailed Study of Tesla’s Marketing Strategy

  Tesla, the leading automobile manufacturer in the automobile industry located in Palo Alto, California has been creating buzz ever since its presence. The uniqueness that has been feeding the company all the attention is its unorthodox manufacturing approach, the first-ever company to introduce electric vehicles. However, this is just one of the innumerable benefits […]

Mastering the New LinkedIn Algorithm – A Guide for Business Leaders to Boost Visibility

LinkedIn, the largest professional networking site has introduced significant changes in its algorithm since June 2023. Herewith the first question popping up in our brain is what is a LinkedIn algorithm? A procedure integrating a set of rules applied to either solve a complex problem or to perform a computation. The amendments are based on […]

How does Storytelling Play a Significant Role in Marketing and Advertising

Is there anyone around who has not been a fan of stories since childhood? Growing up, the ideal pastime has now become an essential tool for marketers to build brand identity, earn revenue, promote products or services, and reach out to potential customers. Stories tap into our emotional sensitivities thereby forging decisions. Cited from a […]

Marketing Campaigns for Valentine’s Day

We are just a day away from celebrating the occasion of love and deepening bonds and passion. Valentine’s Day marks splurge gestures to impress loved ones and convey to them how much their existence matters for your well-being. To en-cash from the moments brands are running no behind, they are strategizing big to surprise their […]