Author Archives: Century Media360

In today’s competitive marketplace, establishing a strong brand presence is essential for businesses looking to thrive. One term that frequently surfaces in brand management discussions is “Customer-Based Brand Equity” (CBBE). But what exactly does this term entail, and why is it so crucial for businesses? In this article, we’ll delve into the concept of Customer-Based […]

SEO is the process of improving a website’s visibility on search engines like Google, Bing, etc. It empowers a business to be the answer to potential customer queries. The goal of SEO is to escalate website visitors, it is only possible when your website visibility increases in search engine pages. There are four types of […]

The evolution of the digital marketing world in parallel with the dynamic business environment has stirred up the existing marketing design technologies which has placed the Canva platform at the forefront of the marketing world. Canva was launched in 2013, an Australian global multi-national graphic design publishing tool designed to create social media graphics and […]

A brand incorporating the trendiest Memes in their marketing efforts and lookouts is termed Meme marketing of the brand. Approaching Meme marketing is nothing less than an art. A Meme marketing strategy is the process of inserting a touch of humor into specific marketing objectives. Marketers are well aware of the fact that Memes are […]

Competitor Analysis also known as competitive analysis is an evaluation of comparison to understand your company’s strengths and weaknesses to your competitors’ strengths and weaknesses. Understanding strengths and weaknesses diversely offers a business a better market positioning. Methodologies like how much people are aware of your competitor’s brands, their prices of products, earning reports, and […]

Digital marketing is the practice adopted by businesses to popularize identification, reach, and also to promote products and services among audiences. Digital marketing is a component of online marketing that keeps upgrading itself with the passage of time, so it holds prime importance for businesses to put up with the latest updates to ensure successful […]