Author Archives: Century Media360

In today’s rapidly evolving digital landscape, understanding the effectiveness of marketing efforts is paramount. Marketing attribution has long been a crucial aspect of this understanding, helping businesses allocate their resources wisely and optimize their strategies. However, as consumer behavior and technology continue to change, the future of marketing attribution is taking shape in innovative ways. […]

Visual storytelling helps businesses engage and connect with audiences through powerful branding and marketing techniques. Moreover, brands use social media, websites, and ads to share messages and values in compelling visual formats. In addition, visuals allow companies to communicate ideas clearly, build trust, and leave lasting impressions. This article, therefore, explores how visual storytelling benefits […]

In today’s dynamic world creating a website is the first step towards a business formation. To build a successful business, marketers should have an active online presence. It helps marketers find potential customers who advocate their products and help generate traffic through recommendations. Businesses should have a clear understanding of who all are visiting the […]

Social media marketing for small businesses means optimization of social media platforms to promote start-up companies’ products and services. Small businesses use social media to share their business motto, generate leads, attract potential customers, and provide customer service. A decade ago social media marketing was not this much popular among businesses. With the growing popularity […]

In today’s competitive marketplace, establishing a strong brand presence is essential for businesses looking to thrive. One term that frequently surfaces in brand management discussions is “Customer-Based Brand Equity” (CBBE). But what exactly does this term entail, and why is it so crucial for businesses? In this article, we’ll delve into the concept of Customer-Based […]

SEO is the process of improving a website’s visibility on search engines like Google, Bing, etc. It empowers a business to be the answer to potential customer queries. The goal of SEO is to escalate website visitors, it is only possible when your website visibility increases in search engine pages. There are four types of […]