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The Impact of Social Media on SEO

Social media tracks down their performances through the application of social signal keys such as likes, shares, comments, and other engagement metrics. Google uses social signal metrics to understand a page’s visibility and popularity among users and accordingly ranks them from the most relevant to the least relevant on the SERP charts. Undoubtedly, there is […]

Is Social Media Really Transforming E-Commerce

The e-commerce world visualized a massive shift with the emergence of social media. Earlier e-commerce stores could not figure out the necessity, or preference of the audiences’ present moment.  In today’s world brands are more focused on their online ventures than retail ventures. The rise of social platforms has helped brands to understand people’s vision […]

Benefits of Infographics in Marketing

Infographic is a promising tool designed to simplify and represent huge quantities of complex data in graphical format. Infographics are visual modes of interaction with the people. Infographics have gained wide recognition because it’s capability to communicate informative knowledge easily to the viewers, and to monitor changes in variables. People appreciate the art of infographics […]

Digital Marketing Tools for All Types

In today’s fast-paced digital landscape, having the right tools at your disposal is crucial for success in digital marketing. Whether you’re a seasoned marketer or just starting your journey, the plethora of digital marketing tools available is a must know. It will help in streamlining your efforts, improve efficiency, and drive better results. In this […]

How can Online Video be Used Effectively to Engage Customers

A crowd of audience is indispensable for businesses to transform into authoritative figures. Today’s noted industrialists are well aware that bringing an audience at a constant rate is not the only key factor that contributes to successful business development and customer engagement. Human beings are visual beings, they halt and invest valuable time in stuff […]