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Amazon Prime: Strategies for Successful Membership Plans for Growth

Amazon Prime powered by Amazon was introduced to the world in 2005 to introduce subscribers to the versatility of entertainment. A staggering 200 million subscribers are actively accessing the platform. The subscription to the Amazon Prime platform is either issued every month or on an annual basis. Opting for an annual plan offers the members […]

Will Virtual Reality Take the Lead in Marketing

Virtual Reality may shape the future of digital markets as technology continues to grow rapidly. Moreover, digital marketing expands as businesses integrate Virtual Reality to boost customer engagement and interaction. So, what is Virtual Reality? Let’s explore this exciting and immersive technology together. It creates a lifelike world, allowing users to experience subjects more engagingly. […]

The Evolution of Google: From Search Engine to AI Superpower

Google was introduced to the world on the 4th of September, 1998. Since then, the platform has evolved impressively. A subsidiary of the parent company Alphabet transformed into Google AI in the year 2018 to dissect the working capabilities of research only. Google AI is a replica of human progress from the primitive to the […]

The Role of Social Media in Event Marketing

Event marketing means planning events to promote products and services directly to the right audience. To begin with, brands use events to connect with customers, build trust, generate leads, and raise awareness. As social media grew, it changed how brands promote events and reach people across the world. Earlier, events stayed local, but now brands […]

How can Influencer Marketing Benefits Small Business

Standing in the digital era, a component that is diverting our attention towards it is the very popular “Influencer Marketing”. So what exactly is influencer marketing? In simpler terms, it is the process of channeling the influential social media personalities’ power, and credibility to promote business products and services amongst the influencer followers. Small businesses […]