Author Archives: Century Media360

Do you think AI will impact our lives to a vast extent? To help you answer easily let’s simplify the contributions led over the different sectors. As cited by 2030, the AI industry is expected to hit a staggering $1,811.8 billion. With each passing day, the roots are strengthening, and businesses are actively dependent on […]

What is the idea of event marketing? To what extent has this idea impacted the infrastructure of social events and how social media is contributing to this entire process? To answer in specific, it is a process of organizing events for the promotion of products and services among the target audiences. Brands leverage this marketing […]

Standing in the digital era, a component that is diverting our attention towards it is the very popular “Influencer Marketing”. So what exactly is influencer marketing? In simpler terms, it is the process of channeling the influential social media personalities’ power, and credibility to promote business products and services amongst the influencer followers. Small businesses […]

In the digital marketing environment, personalization is in crazy demand for convenience. The idea of personalization is catering content to audiences’ needs and their behavioral patterns. Marketers are aiming for customized marketing campaigns to understand their target audiences’ on a personalized level leading to increased engagement and interaction with the products and services. For personalized […]

The specifications of marketing have crossed the boundaries of promoting goods and services amongst the people. However, it is more than what we conceive, the idea is to connect to the audiences’ and encourage them to participate in a conversation with the brands. In today’s time review is the first tab we open on visiting […]

A podcast is a digital medium downloaded from electronic gadgets like mobile, tablets, and laptops to listen to audio files. We all know how podcast influences our entertainment quotient daily however for content creators, and business personalities, podcast holds a special place. The urge for podcasts came into existence due to the need for background […]