As a marketer, you might start by wondering whether SEO or SEM is the best option for your website. Both strategies help increase visibility, but they work differently when it comes to how quickly they show results. SEO builds up over time, offering results slowly as the website gains more traffic. On the other hand, […]
Author Archives: Century Media360
Google Tag Manager: A Detailed Guide
Tags are the defining element of a website. A tag certain your audience the subject of your website, thereby helping them to navigate easily and improving visibility on the search engines. Talking about tags, did you know Google also has its tags, termed as the Google tags? These are small blocks of code pre-prepared to […]
Idea of Inclusion and Diversity in Digital Marketing
Digital marketing helps create and spread awareness about products around the world to boost sales and build brand recognition among different groups of people. It runs a fair, concentrated campaign that reaches people everywhere and ensures that everyone gets proper representation. What is the purpose of inclusion and diversity in Digital Marketing? The idea of […]
How to Rebrand your Business?
Is your business not performing competently among the audiences? Are you wondering the underlying reason causing such turmoil to your long-established vision? At times the products and services you are pursuing might not work as significantly as it used to. The reasons can be any but mainly the cause noticed has been improper infrastructure contributing […]
A guide to free SEO reporting tools
As a marketer, the primary step to make your brand known among the audience is to optimize your website with SEO. This involves measuring parameters like on-page SEO, off-page SEO, technical SEO. However manual measurement may cause lack of proper information of there parameters. There are SEO tools that reportingly can ease your workload. What […]
Ways to maximize Your PPC Strategy
If you are stepping to understand the idea of Digital Marketing you must have heard along the journey the concept of PPC. The idea illustrates paying a significant amount to the publisher each time a visitor clicks on the advertisement for a viewership. It is a paid marketing strategy. How does the PPC strategy work? […]