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Any search engine optimization (SEO) strategy heavily relies on keywords, therefore picking the right ones to target is essential to the success of your website. By including pertinent keyword into different website components like headers, descriptions, and the text itself, you may help search engine robots better understand the subject matter of your website.
However, it’s also very crucial to watch out for over-optimizing your website by stuffing it with keywords. I suggest you to check out our article “Optimize Keyword Density In Content Modulation”, where we have discussed about Keyword Stuffing more deeply.
A phrase of three words or fewer is referred to be a short tail keyword. Examples include “engagement ring,” “DVD player,” and “sports clothing.”
“Head terms” are another name for short tail keywords. When selecting where to eat (“Chinese food,” “pizza delivery”), what to do (“dancing clubs,” “roller coaster park”), or where to go to church (“Catholic Church”), these could be the first thing that comes to mind.
However, a long tail keyword differs slightly from short tail keywords. Phrases with more than three words are known as long tail words. They are unquestionably much more focused and less general. Long tail keywords might not generate as much search traffic, but the traffic they do are the right kinds of visitors.
Long tail keywords include phrases like “white diamond engagement ring,” and “women’s athletic wear”. As a marketer, this may really work extremely well for you as long tail keywords are obviously far more specialized than short tail keywords. However, each sort of keyword has advantages and disadvantages.
When you want to receive focused traffic from search engines that are simpler to convert leads into consumers, your keywords should be lengthy. When you want to rank for general phrases to raise brand recognition rather than conversions, you should employ short keywords.
Users and website owners benefit more from long-tail keywords since they get better search engine results and PPC campaign outcomes. Because there is less competition for each search phrase, long tail keywords are also better for SEO.
However, a sound SEO plan will include both long- and short-tail keywords. Long tail keywords are preferable for the individual web pages that make up your SEO subject cluster strategy whereas short tail keywords are better for establishing the primary pillar content for your pillar content strategy. You also have to make sure to pick the relevant keyword for your requirement. To learn more about how to choose better keywords you can click here.