Both marketing channels and trends change throughout time. Email is one of the channels that has remained the same even though some trends come and go quickly. Both B2C and B2B marketers agree that email is still the best medium for content marketing.
Even your other marketing platforms may benefit from its amplification. Despite this, email marketers continue to encounter numerous difficulties. One of these significant obstacles is the length of time it takes to create a beautiful email from scratch. Marketers waste a lot of time developing and sending emails that don’t exactly look stunning if they don’t have effective tools. This reduces productivity and lowers the return on investment for your email marketing.
However, email marketing solutions don’t necessarily have to be expensive. You may also save time and money by using one of the many accessible free email marketing tools. Here are our top 7 favorites which might come in handy for you.
It is arguably the best known for its marketing automation platform. It’s introduced a free email marketing solution that may meet many of the transactional email requirements of a small business.
The free version of HubSpot Email Marketing may be use to promote current campaigns, send thank-you emails after sales, or receive kickbacks from lead offers. One of the best aspects of HubSpot’s free email tool is how easy it is to use. You can get started right away using the program’s handy drag-and-drop visual editor and pre-made templates.
MailerLite stands out from other free email solutions available on the market because of its sophisticated features like the pop-up customizer and landing page builder. Along with the necessities like the drag-and-drop email builder, the application also has a strong text editor and an integrated photo editor, enabling users to create emails that stand out.
Your chances of generating conversions will increase if you design responsive landing pages that go along with your emails. To determine which iterations of your email generate the most clicks and conversions, you may perform split tests on them.
One of the top email marketing tools on the market is Mailchimp, which you’ve definitely heard of. You may create and schedule emails as part of their basic email marketing services, which are include in their free plan. Its smart suggestions function, which gives you useful audience information to maximize your marketing efforts, is what makes this an excellent email marketing tool.
Utilizing the Content Manager, where you can save your photos and files for fast access, makes designing emails on the platform simple. You can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other communications by automating your emails in Mailchimp at key points in the customer experience.
All of your communication platforms are integrate into Omnisend, a smart e-commerce marketing tool. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to effortlessly time your messages based on the convenience of your consumers and automate email distribution using behavioral triggers.
You may send out more pertinent email marketing campaigns by utilizing its thorough audience analytics. Use time-saving tools like the Product Picker, which allows you to choose all the goods you wish to include in your email, to create eye-catching newsletters.
Sender has capabilities to guarantee deliverability. It allows people who are not familiar with HTML to create aesthetically beautiful newsletters. Simply select a template and add components like photographs, videos, and text to make it your own. To make an even greater effect, you may even make your emails personalized for each reader.
Sender’s robust analytics feature is one of the key reasons it is on our list. You may use it to keep track of things like who open your emails, when they were open, etc. It also enables you to create detailed buyer profiles based on the behaviors of your subscribers.
Despite calling itself a multi-channel marketing platform, email marketing is still the most popular feature of SendPulse. A drag-and-drop editor makes it simple to personalize the many carefully created email templates that are supplied with it. You may then set up these customized emails to be sent out automatically at the right time based on user behavior, an event trigger, and other criteria. Which of your subscribers are the most valuable to you may be determined using the SendPulse subscriber rating function.
It lets you to look at the open and click rates as well as the read and unread rates of each subscriber. You may also specify replacement text fields to add your name, gender, work title, etc to your emails.
A platform for marketing communications called Sendinblue includes tools for email marketing in addition to other capabilities like building landing pages and managing client relationships. With over 70 design templates available, Sendinblue’s email design tools make it simple to create a lovely email. Additionally, each of these templates is responsive, and you can examine the results before publishing. It is to make sure your design will appear as you intend it to on any screen size.
Most of these free email marketing tools are really effective. Which are includes even if you don’t upgrade to a premium plan. It should be possible for small firms and marketers to maximize these opportunities while saving time and money. Many of the premium plans are reasonable and flexible enough to match your budget, even if you need to upgrade to meet your business’s demands.