A Brief about Short Tail and Long Tail Keyword

Long Tail Vs. Short Tail Keyword - Century Media360

Any search engine optimization (SEO) strategy heavily relies on keywords, therefore picking the right ones to target is essential to the success of your website. By including pertinent keyword into different website components like headers, descriptions, and the text itself, you may help search engine robots better understand the subject matter of your website.

However, it’s also very crucial to watch out for over-optimizing your website by stuffing it with keywords. I suggest you to check out our article “Optimize Keyword Density In Content Modulation”, where we have discussed about Keyword Stuffing more deeply.

Short Tail Keyword

A phrase of three words or fewer is referred to be a short tail keyword. Examples include “engagement ring,” “DVD player,” and “sports clothing.”

“Head terms” are another name for short tail keywords. When selecting where to eat (“Chinese food,” “pizza delivery”), what to do (“dancing clubs,” “roller coaster park”), or where to go to church (“Catholic Church”), these could be the first thing that comes to mind.

Long Tail Keyword

However, a long tail keyword differs slightly from short tail keywords. Phrases with more than three words are known as long tail words. They are unquestionably much more focused and less general. Long tail keywords might not generate as much search traffic, but the traffic they do are the right kinds of visitors.

Long tail keywords include phrases like “white diamond engagement ring,” and “women’s athletic wear”. As a marketer, this may really work extremely well for you as long tail keywords are obviously far more specialized than short tail keywords. However, each sort of keyword has advantages and disadvantages.

Pros of Short Tail Keyword

Highest amount of searches
Most effectively increases brand awareness
At the top of the marketing funnel, attracts prospects.
Websites using short-tail keyword optimization can rank for a range of queries.

Pros of Long Tail Keyword

Least amount of opposition for SEO and PPC
Highest rates of conversion
May achieve a high position in the search results without having many backlinks
Snares potential customers at the base of the marketing funnel
Not all web page content needs to be lengthy (e.g., 500-1,000 words)

Cons of Short Tail Keyword

SEO and PPC face the most opposition.
General rather than specific topics
Lowest rates of conversion
Typically, web page content must be lengthy (e.g., 3,000 words or more)

Cons of Long Tail Keyword

Least number of searches
Decreases the awareness of the brand
Only a single phrase and its near variants often rank for websites optimized for long tail keywords.

What is the Best Fit for Your Business?

When you want to receive focused traffic from search engines that are simpler to convert leads into consumers, your keywords should be lengthy. When you want to rank for general phrases to raise brand recognition rather than conversions, you should employ short keywords.

Users and website owners benefit more from long-tail keywords since they get better search engine results and PPC campaign outcomes. Because there is less competition for each search phrase, long tail keywords are also better for SEO.

However, a sound SEO plan will include both long- and short-tail keywords. Long tail keywords are preferable for the individual web pages that make up your SEO subject cluster strategy whereas short tail keywords are better for establishing the primary pillar content for your pillar content strategy. You also have to make sure to pick the relevant keyword for your requirement. To learn more about how to choose better keywords you can click here.

Last But Not the Least

I hope you found this comparison of long tail vs. short tail keywords to be interesting.

The amount of words in each term or phrase is the fundamental distinction between shorttail and longtail keywords, as you have learned.

However, your digital marketing plan should focus on long tail keywords rather than short tail keywords depending on the age of your website, your advertising budget, and your SEO knowledge.

You must choose the strategy that makes the most sense for the present condition of your website because both short tail and long tail keywords have benefits and drawbacks.