The Influence Of Voice Search In Exploring The Web
We are living in an era where those who have the access of technology can have the advantage. Because we are moving towards an era where tech is upgrading daily. Companies come up with advanced technologies to do their work easily. Can you remember the first time you had searched something on Google? it had been so fascinating that we can find almost everything by just typing it on any search engine. But in 2012 Google introduced voice search on their Chrome browser. And subsequently this technology has developed immensely.
The Impact on Businesses and Brands
In recent years we have seen that the popularity of voice search is increasing day after day. Google isn’t the sole company who has this technology. Because many other companies come on board for example, Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana etc. These smart voice assistants are using machine learning to give us accurate results. So most of the people chose voice search over regular search while finding anything on the internet.
If we notice the statistics of voice search, we can see that the usage and popularity has been increasing rapidly. And more users are adopting this technology in their day to day business. In initial days a really little amount of individuals were using voice. But now more that 30% of populations are take the assistance of voice to explore the web.
Reports confirm that the impact of voice search in businesses and brands are remarkable. Many businesses put this option in their website for a better customer experience. Nowadays people don’t put extra effort to search for something. Because speaking is much easier that typing. 76% of people who’s ages between 18 to 37 use voice, according to an article by All Business.
What is the Future of Voice Search?
As people are looking for more information in less time. Therefore, this innovation can play a significant role in this segment. People love to talk to voice assistants and play around. The way this technology is developing day by day we can feel that it can lead in the future. Also with the help of Artificial Intelligence this technology is becoming smarter so that we can access it easily. And people can feel a great user experience. Voice search can do the followings better than typed search –
- Optimize web traffic – More SEO is used to get the accuracy in voice search. Because the searches which are typed is totally different than the searches which are spoken.
- Engage with more people – A voice search is like a conversation. We speak to a voice assistant like we are asking questions to someone. 40% of internet users are using this option on their day to day needs. And the number is increasing drastically. Hence, by implementation of voice search can acquire new consumers.
- Increase conversion rates – We have noticed that more people are now considering voice over regular searches. By providing this feature we can attract and target more consumers which will lead to better business outcomes. Therefore businesses will rely more on voice instead of typed search.
Wrap it Up
Voice search has the potential to change the habit of individuals, the way they search on web. It is noticeable that the way this technology is growing towards the future it will capture the market. Almost every business is trying to implement this option in their website. Therefore they can attract more customers. Now we’ll have to wait and watch what happens in coming days with this technology.
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