In last 5 years, Marketing is rapidly progressed than in the last 50. Many new trends & strategies are developing in the recent high tech, internet connected period, so that businesses need to be aware of the changes & have to adapt them to be more successful in their efforts than last year. This will create a competition within them so that they will be able to be more skillful finding new opportunities to grow their businesses, produce more leads & develop their relations with the existing customer.
There is no chance to deny the popularity of Voice Search in our daily life because everywhere we are moving around there is an Amazon Echo or a PC equipped with Cortana or someone calling “Hey Siri” on their iPhone where the virtual assistants are always being updated with current technology. So, Voice Search is growing more advanced year by year & is becoming so popular among all age groups, especially the young generation.
As the voice searches are developing day by day, the digital marketer should adapt this new trend for new queries, optimizing more advanced keywords & creating special targeted content. Users take many advantages from the assistants like to dictate texts, self controlled electronic gadgets, play music & perform searches etc.
Voice Search is a technology that permits people to search verbally on internet by speaking on a smart phone, smart device or a computer & the query is solved by search engine or a digital assistant. This is an advanced technology than the traditional process of typing queries into a search box.
From Voice Search, now the users are not only getting services like navigation, questions & answers, playlist management or placing phone calls, but also other activities like shopping, calendar management, email management & more services added with our daily life. Presently it is becoming an important part of our regular life.
After analyzing the latest marketing trends & strategies in Voice Search of the last few years, we can realize that smart phone assistants & smart speakers like Apple’s Siri, Amazon’s Alexa, Google home has been skyrocketed. Even, in the last year Echo dot was also becoming the popular gift of the holiday season. The immediate growth of Voice Search & the high adoption rate of digital voice assistant across the whole world has significantly affected search trends & SEO.
For instance, a shopper may ask information about time, price, location & other details in one question which seems to be lengthy for writing in search box.
Chatbots is becoming an important part in the few recent years & still lasts in 2019. Chatbots are an AI powered online tools operated by computer software to facilitate human conversation. If you can program your chatbots with particular answers for the usually asked questions, then your chatbots can answer each question of your individual customer instead of spending your time & energy to answer them.
This is AI based technology that helps by immediately responding to chat in real time, day or night with our customers or website visitors.
The best part of Chatbots is that it is machine learning software. So, how much better software you have, the more it can involved possible questions & can answer more questions of your customer. You can use Chatbots at any place like on your website, on Facebook or on your customer service portal to interact with your customer.
Many customers choose Chatbots as the best communication medium as they are flexible for 24*7, reply back quickly, perfectly remember your entire buying history & never lose patience. So, chatbots are providing best customer service, meeting customers all expectations, automating repetitive tasks.
For example, Uber chatbots help customers to easily hire cars via their mobile app, Google maps.
If you want to stand in front in 2019, it should be necessary for you to personalize your content, product, emails & many more. Best example of businesses who are using the trend of personalization are Netflix & Amazon with their tailored recommendation of product or movie title.
• Better Customer Experience
• More Revenue
• Brand Consistency
• Brand loyalty increasing
• Cross-channel selling opportunities
With all the available data like purchase history, consumer behavior, experience, it is a process of preferring your targeted audience, so that you advertise the right product to the right person in right time. For example, Starbucks interesting gamified mobile app pulls data like purchase history, location to personalize customers, permitting them to customize their drink & inspire customers to use their reward system. This way they have increased their revenue to $2.56 billion.
But it will be soon progressed by simply auto filling receiver’s first name in the subject line & for that we should say thanks to marketing automation & technology.
Based on search history, off-site activity of consumers, all contacts will be filtered automatically. So, on the basis of their profile, emails will be sent to them, not easily, because of time zone & rough guesses about email open rates at the certain times of the day. Overall, Personalization is the tool for conversion rate optimization among every marketing channel.
AI is becoming the advance technology by many people. In few years it may become as standard as smart phones are today. AI is now a most popular application. It is a robot or computer system that can collect all the details of a situation through sensors or human input to solve the problems & complete tasks.
Maybe AI is having many potential functions for marketing, but presently it is mainly expanding in Content Marketing, Customer Service & Advertising.
Few years ago Gartner predicts that AI technology will become more important in every new software marketing or product by 2020 which has been already started in the earlier this year.
AI can inspect customers behavior & searching & use data from Social Media platforms & blogs to help businesses to understand how the customers find their product & service.
Soon, it will be the active force behind many services & now we are already checking it is effective in few fields like Customer Service Chatbots, Basic Communication, Product Recommendation, Content Creation, Email Personalization, E commerce Transaction etc.
• Content Marketing will gain more importance.
• Content creations & circulations will upgrade in every sectors.
As content market is authenticate & reliable, it is perfectly suited for the Internet generation. Though some people have doubt about the effectiveness of content marketing there are still so many tactics, tools & marketers left for creating & distributing the content which will continuously evolve in coming years.
Content Marketing is to create content that shows overall meaning & pursuit of missions. It assists your audience to improve on their goals as you offered. It makes them comfortable for further interaction with your brand.
If your content accurately reflects your brands voice & your mission, you can be in a profitable situation. After all everything is depending on Brands Authenticity, transparency & loyalty.
In a survey, it has seen that 85% customer say authenticity leads to purchasing decision where 73% of consumer says that they will pay more to the company who provide transparency on their product.
Content Marketing always adds value to your audience by informing them about the product, in doing so you gain your customers trust to have faith on your brand.
Today Social Media is an important platform to reach your targeted audience. Most people are regularly being active on the popular social media platforms like Facebook, Twitter & LinkedIn. When your brand is gaining popularity, it creates a space in users mind. A professional social media marketing agency popularize your brand & increase it’s visibility.
Now Video Marketing is the most essential trend for big brands & it will hold the market for the next 5 to 10 years.
Not only on YouTube, if you want to see higher engagement with your videos, you can create a video & post it as a live broadcast on Facebook, Instagram or LinkedIn.
For example, for people shopping video is very easy to buy products directly from a video or image. When anyone put the cursor on the image, a “shop now” button pops up & takes you to the target product page.
Influencer marketing is the Fastest-Growing Online Customer-Acquisition Method. It is a form of social media marketing involving endorsements and product placements from influencers, people and organizations that possess an expert level of knowledge and social influence in their respective fields.
Influencer content may be framed as testimonial advertising where influencers play the role of a potential buyer themselves or they may be involved as third parties. These third parties can be spotted either within the supply chain (retailers, manufacturers, etc.) or among the so-called value-added influencers (such as journalists, academics, industry analysts and professional advisers).
• 58% of Fashion and Beauty Companies Engage in Influencer Marketing
Fashion and beauty are industries that rely heavily on influencer marketing as organic growth for brands have become more challenging without advertising and amplification. In this sector, 50% of companies now use influencers as part of their marketing mix while 21% are planning to add this to their strategy in the coming year. Many brands now use influencers to great success. However, while many fashion and beauty brands are keen on using influencers, many want to ensure that a brand affinity exists in order to drive success.
• Major Brands Plan to Increase Spend on Influencer Marketing
More brands and marketers are coming to realize the incredible results that influence marketing can produce. This impact is resulting in an increase in spend with 68% of marketers planning to increase their budgets in the next 12 months particularly on Instagram & Facebook. Not only is spend increasing to help boost brand awareness, reach new audiences and improve brand advocacy, but it’s fast becoming the key channel for many marketers.
2019 is considered to be a more advanced digital marketing year. There are so many new trends & strategies through which you can draw more customers to your business & make them satisfied. To stay ahead of marketing curve in 2019, you need to do follow all these trends.
In 2019, customers are looking for more information & shops in an advanced way which includes AI powered personalization, proper segmentation, new content types, more technologies etc.
If you know how to use the trends, then you can see there are so much potential within the marketing sector. To become more competitive in your business you need to learn fast how to utilize the new techniques.
For Video Marketing & Personalized Marketing, checking your current strategy & adapting it to fulfill the necessity of your audience is important. Whatever trend you determine to use to move forth, at first keep yourself aware of new progresses to keep your business in front of the game.