The User Experience of Google Lens in 2022

Listen closely. Your Android phone possesses a little-known superpower; a futuristic system for connecting the actual world with the digital universe on your Smartphone. It’s one of Google’s most unique and useful features. It can also save you a lot of time and work. Google Lens is something that’s been hiding around on Android for years, silently getting more and more capable. It’s odd that Google doesn’t make a big deal about it, and you’d have to go out of your way to notice it. Many people don’t aware of its usefulness. However, once you find it, you’ll feel like you’ve got a magic wand in your pocket.

Makes Your Online Searches Easier

Interact with text – The way Google Lens interacts with texts from the real world it’s pretty impressive. What I mean is, from a physical document such as a paper, a book, etc you can copy the text and paste it wherever your device allows. Then you can share the text without any hassle. It uses AI to do this task so seamlessly. Sometimes we want to copy some sentences from a webpage but the website can’t allow that to happen. What would be the solution? You can take a screenshot of that webpage and select the particular text from Google Lens.
Save Contacts – If you find yourself holding a business card and feeling lazy by thinking of saving the contacts then sit back and relax. Open Lens, point the camera of your phone at the card and tap on the person’s name. The Google Lens app should detect the type of information and prompt you to add a contact. It’s as simple as it sounds.
Search products from the real world – This is one of the unique and very useful features I guess. Suppose you are walking in a street and noticed a billboard featuring a product. Then you read the billboard and liked the product and want to search for them online. You don’t need to type the name on Google to search. Just open your Google Lens and point the camera towards the billboard. It will automatically show you the sites where you can actually buy the product.

Google Lens for Marketers

Like I said in the above bullet, searching for an item now doesn’t require any typing, just pointing your camera towards the item can bring it to your mobile screen. Google Lens can give you this privilege. Now the thing is to use this technology as a superpower for our business we must optimize our sites accordingly. We need to list our products in order to appear on Google Lens.

Google intends to make AR showrooms broadly available in the future, so shoppers may soon be able to virtually try on clothes at home. This is already happening in the Automobile industry. Many big brands are using Augmented Reality to give a better and unique experience to the shoppers.

This is very important for e-commerce marketers. It means that in the future, fewer people will visit your website by typing it into the address bar. Instead, they could visit directly through Google Lens.

Conclusion

Google Lens can be a magic wand for a user to a marketer but few people know the exact use of it. Google never really talk about Lens in the way they promote their Voice Search. Probably they have some big plans with it. As a user, we can use these features to make our life a little bit easier and as a marketer, we need to pivot and adapt to changes to get better results.