A link is a network established between two pages. Search engine follows up with a link to find pages on the internet. This is termed as crawling. Link building is the marketing initiative to attach links to other websites to own website. SEO terms these links as backlinks. Google’s Andrey Lipattsev confirmed that the higher the number of links to your website should be the chances to rank higher in the search engine result page. Link from authoritative websites to your website sketches your page as top quality page serving content that is customer-satiating and worth searching for. Google views backlinks as a “vote of confidence” for a page’s credibility.
Brand credibility signifies that your brand is trusted by viewers. Same way link building to a site has been viewed by the audience, the only way to understand whether the page is trustworthy and worth their time and search. Google views pages with strong backlinks from popular websites, where popular publishers are linking with your content to enhance a better user experience. It is important to get links from authoritative domains, getting links from as many authoritative domains as possible has proven to be more helpful in ranking higher on search engine result pages rather than just having one authoritative link.
Link is the prime tool of Google to view a page. So it is important for a page to first focus on building links or else the page will lag eligibility of the Google ranking considerations. Google is inaccessible to rank your site despite of informative content if your site does not hold any good, reputed links. Viewing your competitors’ links to understand how many links your site should hold helps you to rank relevant. Practice Google algorithms to build value and authority.
Attracting the target audience is the first lookout of any website. A page tailors products to attract the target customers. A page is visible for audience views if the page ranks higher on the search engine result page. Google views a page’s authenticity, and worth-search quotient before ranking a page relevant. A page viewed as relevant by Google brings in more traffic, allowing a site to reach as many people as possible. People rely on Google’s ratings for a page review.
A page ranking higher in search engine result pages helps in bringing traffic. Increased traffic and improved metric enhances sales and generates revenue. Metrics like Domain authority, Domain rating, and Page Rank benefit your website’s health serving the growth in visibility and exposure. A page viewed higher in search engine result page attracts potential customers to their website. Perch of customers leads to raised sales of products and an increase in revenue on an ongoing basis.
Every brand wishes to be the ruler in the market. It is important to have sustained link building, continuous increase in sales, and generation of revenues to help in concluding a brand as leaders and trusted figures by the audience. Being a voice the brand needs to engage in active conversation with the customers.