Affiliate marketing is a marketing process. Here we promote another brand or company’s product or service. When an affiliate promotes another company’s product he or receives a commission.
It works through four mechanisms such as Merchant, Network, Publisher, and Customer. Affiliate marketing combines with other internet marketing methods. Affiliates use their regular marketing methods to reach more customers. Those methods are organic SEO, Paid SEO, E-Mail marketing, and display advertising.
Advantages of Affiliate Marketing
Do you know who gets the highest customer reach through Affiliate marketing? The answer is the retailers.
Affiliate marketing makes it simple for website owners and publishers. They can generate an extra revenue stream.
It has an affiliate-friendly program. The Merchants handle all customer data. All they need to do is to resell and promote the product digitally.
An affiliate marketer can become his own owner. He can work from any place on his own time.
Disadvantages of Affiliate Marketing
Affiliate marketing can decrease the profit of various merchants.
It’s difficult to establish a stable customer base once the purchase. Customers can purchase from vendors rather than affiliates.
It requires a lot of patience, and we might not earn any commissions.
The affiliate marketer doesn’t have any control over the products. They also cannot control their consumers. The consumers only know about the merchant. Therefore, there is no direct relationship between an affiliate and a consumer.
We know that email affiliate marketing is the best way to make money. But it was a secretive business a few years ago. Until Affiliate Marketing Program was launched. Few eminent persons created this program. Bloggers and websites put links on those product pages. The affiliates get an advertising fee when someone makes a purchase. Harbingers predict that Affiliate Marketing will inch up to $6.8 billion by 2020 in the USA. And it will be a healthy 10.1% increase from 2015. It is going to grow in consonance with the Internet and Mobile Market.