SEO vs PPC - Which One to Choose

SEO vs PPC – Which One to Choose

SEO (SEARCH ENGINE OPTIMIZATION)

Search Engine Optimization is designed to improve a page’s visibility and revenue in Google, Bing, or any other search engines used by people to buy or sell a product. The aim of SEO is to help bring visitors to our website.

Advantages of SEO

The arrival of organic traffic: When a viewer lands on your website with the help of a search engine. More traffic can be generated if the content is relevant to users’ query search.

Generation of cost-friendly leads: Maintaining an online presence is enhanced through Search Engine Optimization. Strategic application of search engine optimization can help you to generate more leads. So there would be gatherings of people who would be wanting to know about the products or are already interested in buying the product.

Creating brand awareness: Ranking higher on the page of Google makes a page the first search topic for users. More traffic to a website makes your brand a popular name among people.

Disadvantages of SEO

Results need due patience: Search engine optimization prefers to analyze a lot of activities of a website content before producing a result. Search engine optimization wants a website is contributing to the needs of the users. Its effort to be user-friendly and successful is helpful in the long run.

Algorithms are changing: Google updates its algorithms all the time to produce user-search-friendly content. These small changes that Google does can bring a site from top to bottom and vice-versa. To be on the first page of Google requires paid ads purchase as users times tend to not scroll past the first page of Google.

PAY PER CLICK

Pay Per Click is a model of digital advertising designed with the characteristics that an advertiser pays a fee each time their ads are clicked. This process is followed to bring the targeted traffic to a website and also to rank higher on the Google page.

Advantages of Pay Per Click

Cost Friendly: The advertisers pay only when the ads are clicked so this serves as a benefit to cut on extra cost incurred. It gives you the decision to make of how much money you wish to spend on per ad click.

Targeted Audience: Pay Per Click helps you to reach the targeted audience in a lubricant way by allowing the transformation of location, language, and device accordingly.

Fast Result Generation: Pay Per Click efforts can be seen almost immediately which was not possible with SEO. The efforts to customize the module have proved to be effective in fast result generation.

Disadvantages Of PPC

Grand Time Investment: After setting up Pay Per Click campaigns you need to invest a good amount of time in the campaigns in order to get the best result out of it.

Cost Add Up: Setting up an effective Pay Per Click campaign requires a good amount of money. So if you don’t manage the campaigns properly, you won’t get the desired return on investment.

Conclusion

Both Search Engine Optimization and Pay Per Click have simultaneous advantages and disadvantages. If you wish to generate a good number of leads then SEO can be an option to pick. As in Pay Per Click is also effective for it benefits to incur money only when an ad is clicked. Now it is upon you to decide which one stands out in the race.