Natural content can maximize the ROI.
Native ads match the visual design of the experience they live within and its natural content. these ads must behave consistently with the native user experience and function just like natural content.
Native advertising is a form of paid media where the ad experience follows the natural form & function of the user experience in which it is placed. The word “native” refers coherence of the content with the other media that appears on the platform.
The objective of Native Advertising
Positioning a brand image in the consumer’s mind
Driving consumers to take one particular action
Type Of Native Advertising :
In Feed Native Ads
Search & Promoted Listings