Digital marketing is the practice adopted by businesses to popularize identification, reach, and also to promote products and services among audiences. Digital marketing is a component of online marketing that keeps upgrading itself with the passage of time, so it holds prime importance for businesses to put up with the latest updates to ensure successful online marketing. Businesses nowadays have pivoted to digital marketing for lucrative revenues. But with profits come some myths that have to some extent shackled the business growth. The known myths are ‘Digital marketing is expensive’, ‘SEO does not function properly’, and ‘Important to actively post on all the social media platforms’, though these myths are nothing unknown to the audiences they are detrimental to the growth, popularization, and functioning of digital marketing. These are the following myths that have reduced the influence of digital marketing practices:
The most significant myth among small and medium-sized firms is they cannot make effective use of digital marketing for their businesses and that digital marketing is meant significantly for the big enterprises so small companies tend to avoid adopting these practices for the widespread of their businesses. However, this does not stand true from any angle. Businesses of all sizes are capable of representing their businesses to the world with the help of digital marketing. Additionally, digital marketing operates flexibly on all platforms irrespective of domain. To adapt digital marketing practices you do not require a huge budget, you just need 7-8% of your business revenue to start a digital marketing operation.
Standing in the era of the 21st century still many businesses consider digital marketing adoption a “nice to have” object. It is important for businesses to understand that digital marketing is the only way a business can expand. Failing to adopt digital marketing practices can cause businesses to miss reaching their target consumers, as research indicates that over 70% of people Google company profiles before considering a purchase, whether from in-store or online.
Many marketers perceive having a website as sufficient for a fruitful business outcome. But that’s not the case, to run a successful website and help people find out the website it is important to focus on digital marketing strategies such as SEO, and PPC. Without proper management of digital marketing strategies, a website cannot reach for target audience’s views.
The growth of digital marketing strategies has left email by the wayside. But it is not right as recent data has shown that email marketing has the highest engagement ratio in comparison to other platforms. Email marketing in 2020 had an opening rate of 22% and a clicking rate of 3%.
Many people falsely perceive personalization as creepy because it integrates getting to know the audience personally. The company conducts personalization so that they can get to know their audiences better, reach their target audience, and inform the audience about their necessities availability.
The myths have considerably influenced brands’ beliefs upon adopting the kind of digital marketing practices. Though they have already been busted, they still somehow linger and affect the digital marketing practices of startups.