In recent years we have noticed a gradual change in our online shopping habits. Today we are more prone to those places where we can find our suitable products while interacting. How it can be possible online when we cannot touch or feel the product itself?
There comes Livestream E-commerce. Although the consumers cannot touch or try the product by themselves but they can watch the host, who can show them the product. Also, they can ask live questions regarding the product.
To meet their need for in-store shopping, consumers have flocked to digital alternatives. In 2020, “Livestream e-commerce,” or live commerce, emerged as a new trend and digital channel.
Livestream shopping is getting way more profits than we can imagine. As we are connecting with new technologies, we can see how our shopping experience can be convenient and attractive. Let’s talk about some Livestream shopping platforms which are ruling the market.
The functions and features of live streaming could achieve real-time interaction by making extensive use of text and images. Live streaming could deliver true and reliable information to consumers from multiple aspects, enabling consumers to clearly judge products’ performance such as price, quality, and characteristics are referred to as live streaming features. Live streaming e-commerce combines the benefits of multiple media, allowing sellers to not only transmit detailed and rich product information in real-time for example, manufacturing or procurement process, instructions for use, but also streamers to communicate with consumers the feel, appearance, or smell of the products.
The benefit of Livestream Ecommerce can go both ways. It can be beneficial for the consumers and also for the influencers.
All brands benefit from the human reliability this provides, but for new businesses or peer-to-peer sellers, it provides a critical opportunity to showcase products and demonstrate legitimacy.
Custom image requests are common among sellers of luxury items on resale marketplaces. Shoppers understand how simple it is for a scammer to upload a false image to a product listing. A seller demonstrates their legitimacy as a genuine merchant by responding with a custom image of the item.
This is where Livestream really shines. Do you want to see the dress from behind? How about the color? That’s simple on Livestream.