Livestream E-commerce - New Phase of Shopping

Livestream E-commerce – New Phase of Shopping

In recent years we have noticed a gradual change in our online shopping habits. Today we are more prone to those places where we can find our suitable products while interacting. How it can be possible online when we cannot touch or feel the product itself?

There comes Livestream E-commerce. Although the consumers cannot touch or try the product by themselves but they can watch the host, who can show them the product. Also, they can ask live questions regarding the product.

To meet their need for in-store shopping, consumers have flocked to digital alternatives. In 2020, “Livestream e-commerce,” or live commerce, emerged as a new trend and digital channel.

The Technology Behind Livestream Ecommerce

Livestream shopping is getting way more profits than we can imagine. As we are connecting with new technologies, we can see how our shopping experience can be convenient and attractive. Let’s talk about some Livestream shopping platforms which are ruling the market.

Bambuser: It provides a live video shopping experience for businesses. Bambuser’s primary focus is live streaming, but they also have the option of posting pre-recorded content. There are two choices. One-to-many refers to broadcasting to a large number of people, while one-to-one refers to working one on one with an expert.
Amazon Live: This is an in-house video shopping platform, was launched in the United States. American shoppers, like their Chinese counterparts, increasingly rely on the advice of influencers when making purchases. Amazon has put its vast network of influencers to use with the help of its new platform.
Whisbi: It provides video communications well as live chat to increase customer engagement and sales. Their service enables users to embed a call-to-action on their website. The platform provides both one-to-many and one-to-one live video shopping.
Facebook Live: We are all aware of Facebook. Facebook offers a live shopping feature for the Facebook Business pages in the marketplace platform. Earlier only photos of products can be posted on the marketplace but now with the live feature more engagement and sales can be generated.
Instagram Live: Similar to Facebook live, this can be accessed by the Facebook marketplace platform. The only difference is the in-app purchase feature. This is beneficial for small businesses that cannot afford any particular website.

How Livestreaming is Influencing Consumers?

The functions and features of live streaming could achieve real-time interaction by making extensive use of text and images. Live streaming could deliver true and reliable information to consumers from multiple aspects, enabling consumers to clearly judge products’ performance such as price, quality, and characteristics are referred to as live streaming features. Live streaming e-commerce combines the benefits of multiple media, allowing sellers to not only transmit detailed and rich product information in real-time for example, manufacturing or procurement process, instructions for use, but also streamers to communicate with consumers the feel, appearance, or smell of the products.

Benefits of Livestream Ecommerce

The benefit of Livestream Ecommerce can go both ways. It can be beneficial for the consumers and also for the influencers.

Consumers – Livestream e-commerce has become so popular because it is convenient and interactive. It allows consumers to see products in real-time before they make a purchase decision, which makes it easy for them to find their perfect product. This also means that companies can get feedback from their customers quickly, which prevents them from wasting time on products that are not wanted.
Influencers – Livestream Ecommerce gave an opportunity to the online influencers. Big brands approach them to promote their products because they have a more genuine audience base and also the marketing cost will be much less than any advertising. Therefore, many brands now look up to influencers for promoting their products.

Final Thoughts

All brands benefit from the human reliability this provides, but for new businesses or peer-to-peer sellers, it provides a critical opportunity to showcase products and demonstrate legitimacy.

Custom image requests are common among sellers of luxury items on resale marketplaces. Shoppers understand how simple it is for a scammer to upload a false image to a product listing. A seller demonstrates their legitimacy as a genuine merchant by responding with a custom image of the item.

This is where Livestream really shines. Do you want to see the dress from behind? How about the color? That’s simple on Livestream.