In Digital Marketing sector, Lead Generation is a way of encouraging users to show their interest on the brands/products for improving the Sales online and capturing the newsletter lists. Leads can be created from different sources like Internet, Personal References, Telephone Calls, Advertisements and Events. Filling up a form for purchasing a product or submitting information entirely depend on the object.
We can break lead generation into two main categories:-
1.Inbound lead-Inbound Lead generating is the process to attracting the attention of users. It is a most cost effective way to promote your business via Content & SEO, Website, Blog post, Social media.
2. Outbound lead-Outbound lead generating process is to reach the users directly via Direct Email, Display ads, Pay per click ads etc.
Lead Generation is important because it is the advance process of marketing for the marketers to reach to the users by focusing on long term business relationship rather than searching users with only advertising.