Is Smart Bidding worth the hype?

Advertising your website on the search engine is a dream you should weave if you are wishing to create global impression. Talking about how can you present your brand and it’s products and services around the globe? The leading search engine i.e. the Google has introduced an idealistic feature termed as Google ads.

What is Google Ads?

Google Ads is an online advertising platform which offers permission to businesses for creation and channelization of advertisements on the Google display network. Google Ads is meant to assist companies in raising awareness, promoting goods and services, and establishing their brand. The advantage of Google Ads is you pay the publisher the bid amount only when a visitor clicks on an advertisement.

As the advertising platform is pillared on multi-advanced features like conversion tracking, bidding strategies, ad extensions, ad previews etc. Out of the wide unique features let’s discuss the idea of smart bidding and how can this idea benefit your ad strategy?

What is Smart Bidding?

Smart bidding is an automated bidding strategy that uses machine learning, a study of AI to optimize bids and accordingly improve the conversion value of the advertisement crafted. The bidding strategy eliminates the job of manually bidding for ads to appear it in real time. Without the nudge the machine learning powered bidding strategy performs the job of evaluating factors like demographic, age, and preferences to set the perfect bid leading to helping the brand appear before the right audience.

Features of Smart Bidding

Auction time bids

The MI powered bidding strategy analyzes vast customer data to optimize bids leading to perfect ad placement.

Conversion tracking

A free tool of Google Ads allowing businesses to check how users interact with your ads.

Automates bids

Evaluate factors like audience demographic, their search queries, past purchase behaviors to understand the ad relevance.

Advantages of Smart Bidding

Increase sales

The advertisements crafted on the Google Ads platform are placed on the search engine thereby targeting the ads before the right audience. This helps the ad to attain more clicks and views and most importantly driving the audience to your website for purchases. This leads to generation of massive surplus.

Improved visibility

As the bidding strategy optimizes each bid it is likely that the targeted ad will appear before the audience in genuine seek of products and services leading to shares and recommendations. This identification not only build sales but also popularizes your brand and it’s specializations.

Continuous learning process

The machine learning algorithms studies the dynamic customer data continuously to ensure the ads adjust the ever-evolving marketing landscape and appear before the right audience.

Disadvantages

No control over bids

As the bidding strategy automates keyword bidding and optimization it is likely to consider a demographic instead of ideating individual bids.

Less transparency

The bidding strategy evaluates various factors to adjust bids for ads however the process of adjust is not revealed.

Lack of data

To present information on customer desired actions is not possible for niche markets or new campaigns leading to inflexibility in adjusting ad bids.

Conclusion

The idea of Smart Bidding is indeed fascinating as it eases the task of understanding the right audience. However the bidding strategy is stacked with flaws too which makes certain ad possibilities difficult to master. Now the hype of whether the bidding strategy perfectly fits the dynamic advertising standards or not is time deciding.