How to Use Meme for Social Media Marketing

A brand incorporating the trendiest Memes in their marketing efforts and lookouts is termed Meme marketing of the brand. Approaching Meme marketing is nothing less than an art. A Meme marketing strategy is the process of inserting a touch of humor into specific marketing objectives. Marketers are well aware of the fact that Memes are trending everywhere and this trend can be utilized for building effective marketing strategies. The crucial task of marketers is to understand which Memes align with the brand’s marketing benefits. Meme marketing is absolutely necessary for the brand’s marketing because of features like low effort, cost-effectiveness, and high shareable. So here are a few brands that have aced marketing strategies with Meme implementation:

Examples of Few Brands with Their Iconic Meme Marketing

Netflix: Netflix is a brand that has embraced Meme marketing. They create Memes related to popular shows and movies on their platform, tapping into the cultural conversations around those titles. This approach not only resonates with their audience but also promotes their content in a fun and shareable way.

Old Spice: Old Spice is famous for its humorous and offbeat advertising campaigns. They successfully integrated Memes into their marketing strategies, crafting a series of absurd and attention-grabbing commercials that turned into internet sensations and garnered widespread sharing as Memes.

Denny’s: Denny’s, a diner chain, has mastered the art of Meme marketing on platforms like Tumblr and Twitter. They create quirky and relatable Memes that resonate with their younger audience, contributing to their online popularity and engagement.

Oreo: Oreo is renowned for actively engaging in real-time marketing efforts, utilizing Memes to connect with cultural events. During the Super Bowl blackout in 2013, Oreo tweeted an image of an Oreo cookie in the dark, with the caption “You can still dunk in the dark.” This quick and clever Meme generated a lot of buzz and showcased their agile marketing approach.

BarkBox: BarkBox, a subscription service for dog owners, often uses Memes centered around dogs to connect with their audience. By leveraging relatable and funny content, they’ve built a loyal following and increased engagement.

SpongeBob SquarePants: The official SpongeBob SquarePants Social Media accounts often share Memes featuring characters and moments from the show. This nostalgia-driven approach resonates with both older fans who grew up watching the show and younger audiences discovering it for the first time.

Usage of Memes in Social Media Marketing

Identifying Brand Voice: A well-crafted, consistent brand voice reflects a brand image that reaches the audience. It is the first and most crucial step toward the optimization of Meme marketing strategies.
Identifying Audience: Memes are made to attract specific market segments with relatable content. Once the brand establishes a stronghold in the market, the next step involves identifying the target audience for the Meme. Market segmentation, research helps ascertainment of appropriate Memes according to demographics.
Personalization and Ease of Access: The success of Meme marketing lies in updating a simpler concept and approving it according to specified demographics. Understanding the synchronization between promotion and engagement is a proven methodology for creating lasting brand impressions.
Following Meme Rules: The context should be elaborate and easy to read for the viewers, using old Memes without changing the Meme meaning and sentiment, carefully putting a call to action message.
Keeping Everything Viral: Instead of creating new Memes, reusing old viral Memes with a personalized, innovative touch successfully fosters a competitive arch in your content strategy.

Conclusion

Our article summarizes different initiatives marketers can adopt in acing their Social Media marketing game. With Memes growing in popularity among the audiences’ brands incorporating this can bloom their turnovers and bring insane crowds of organic traffic to their website.