How Pinterest Visual search can be helpful for Business?

Pinterest Visual Search - Century Media360

Each pin has a very small button in the bottom right corner. This is called the Pinterest Visual Search.
The Pinterest Visual Search function cannot removed. And you don’t want to, I assure you!
The Pinterest platform includes a really useful search feature. Why? Because it’s an excellent tool for helping Pinterest users locate more of the stuff they want. This little hover-over tool is a dream if you sell goods on Pinterest.

How to use the Pinterest Visual Search effectively?

If you offer a product, you should make two distinct sorts of photos to aid the Visual Search Tool in providing your potential consumer with relevant results:

• Product detail image
• Image of a lifestyle product

Product Detail Image:

This is an image that just depicts your product up close. When a person hovers their cursor over a product in a picture, extra information about that specific product is displayed. When a pin I love links to a 404 page or an out-of-stock page, I always do this. Please take note that if you have a product that is out of stock, REDIRECT to a category page (with more similar goods) or change the listing to reflect this. If you don’t do this, the sale will pass you by.

Image of a Lifestyle Product:

With the help of this kind of image, your consumer can connect with your brand and visualize it in their own setting. If I’m buying tile, I want to see it in a bathroom or kitchen rather than simply up close.

How does the Visual Search Tool work?

To begin, press the button located in the pin’s lower right corner. This will be accessible from both desktop and mobile devices at the same location on all pins.
Following your click, Pinterest will fill a little box that you may move around the image in any way you choose. It will then display all associate photos and any terms it believes this pin is linked to.
The ability to view the keywords that Pinterest associates with your content is a gem for marketers.

Few tips for Pinterest Visual Search

You should stay away from placing your logo in the image’s bottom right corner. Your logo will hidden by the visual search tool, reducing your chance to increase brand recognition. Make sure it’s at the bottom left or center of the picture.
Utilize the tool on your own pins to test out a few of your existing pins to see how Pinterest is classifying them. Hover over various components of your pin, such as the items. Does Pinterest properly match your material with relevant keywords and images?
Here is another fantastic strategy. Make sure to have uniqueness in your images that Pinterest can recognize. Always experiment with different ideas and implement them accordingly to see how the result comes out.

Conclusion

A saying goes, a picture can speak a thousand words! Visual searches give shops better, higher engagement and conversion rates since they provide more information about what a consumer is actually looking for than text searches can. So implement it as soon as possible to see the results.