Google Tag Manager: A Detailed Guide with features & advantages

Google Tag Manager: A Detailed Guide

Tags are the defining element of a website. A tag certain your audience the subject of your website, thereby helping them to navigate easily and improving visibility on the search engines. Talking about tags, did you know Google also has its tags, termed as the Google tags? These are small blocks of code pre-prepared to help you avail their products and services. Thus, these products and services include Google Ads, which allows your website to top the search engines, and Google Analytics for monitoring website performance.

What is Google Tag Manager?

A composite tool that allows you to deploy necessary and ideal marketing tags on your website. These marketing tags are the gateway to understanding how your audiences have been interacting with your website. The free tool consists of three parts, namely the tags, triggers and the variables. The Tags increase the visibility of the websites and monitor how visitors interact online. Triggers enable the timing of the execution of code to be done accurately. A combination of data stored in variables allows creating smarter, more effective tags.

Features of Google Tag Manager :

Free of cost: To avail the facilities, you don’t have to spend a penny. You get to enjoy the wide benefits at no cost.
Create tags: The tool significantly create necessary marketing tags and also assists in deploying them to the required place.
Preview of tags: You can easily check the tags you create and preview how your website looks before and after changes.
Support multi-tags: Apart from the tags created on the application you get to attach third party tags complementing the purpose of your website.
Error checking: This application actively checks the tags you create, determining their website usefulness or not before placement.

Advantages of Google Tag Manager:

Easy tag deployment: Understanding the placement of the marketing tags on your website is crucial. The tool is a perfect choice for it helps in placing the tags exactly on the places likely to yield best result. This will definitely ease your job of identifying the perfect spot for your marketing tags.
Tracking the tags: The customized marketing tags can be tracked significantly which provides you detailed insight to how these tags have been performing on your website as well as interacting with your visitors.
Centralized management: It helps monitoring of the marketing tags. Additionally you get to monitor Google analytics, Google ads significantly with the help of this application.
Identifying ineffective tags: This application helps you determine whether the marketing tags you wish to place complement your website. This ensures you sideline the ineffective tags.
Enhanced security: This tool helps you effectively determine whether the tags you created are safe for your website.

Conclusion:

Moreover, Google Tag Manager offers more features and advantages beyond the ones mentioned above. With this information, you gain clearer insight into its purpose and value.