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Before telling “How it works” first let’s focus on “what is News feed”? News feed is an innovative feature of Social network which highlights information that includes commercial, non-commercial & personal updates. Many Social networking sites including Facebook, Twitter, and LinkedIn have proprietary news feeds that provide site members with status updates, tweets & LinkedIn post.
Here we are going to discuss about one of the remounted Social Network site- Facebook
In the year of 2006 Facebook announced the page feature called “News Feed”. Day by day it has been updated as per the user’s potentialities, searching criteria’s & needs. Now a days users receives daily updates with more designs consistency across both the Website & Mobile device along with new techniques for posting- image, video, map, brands logos and shared articles etc. Basically it selects the most relevant stories based on the users interests and displays it in the user’s “News feed”. Facebook caters the stories which the users likes, comments or views by spending time. Technically we can say by getting engage to that ads or content and shows similar types of ads or videos or pages to the users.
Users are looking for fresh content & news summaries. It depends completely on the user’s mindset to choose the content they wish to follow. Doesn’t matter if it is organic or sponsored. Lots of stories, news are post everyday but the Facebook prioritize those stories or post which attracts users most. “The more engaging the content is, the more users get engaged to that which helps to accomplish its mission of connecting people thereby showing the relatable content to users & also helps in earning revenues from sponsored Ads in News Feed’’
Smart getaway to place ads.
Clear visual with less word.
Large scope of sponsored stories.
Huge emphasis on sharing.
Large potential to reach and engage users.
More noticeable events.
Increase web traffic.
Facebook AI manipulates users’ behavior & shows relevant ads or stories in the form of images or videos based on the users interests. But the users’ plays a crucial role in choosing their own news feed.
For instance if the user keep liking stories of his friends or some pages or about a particular topic, then Facebook will make sure that similar type of stories scroll always in that users “News feed”. You won’t see anything which you didn’t like in past or haven’t ever followed. But sometimes a user is bore with the same type of stories. Facebook also provides multiple option of to hide the post, unsaved the post, un-follow the author etc.
Thus Facebook gives a full freedom to the users of choosing the “News feed” depending on their interests and also it can be changed depending on the mood of the users’.
Facebook itself being a huge platform for staying socially connected & also helps small to medium business for users engagement by catering needs of proper targeting audience & segments of regions leading through its sponsored ads & thus “News feed” plays a vital role, apart from these social connections and awareness. The users are the main controller of the “News feed” and it depends on how intelligently they are using it. In so much positive stories, negative stories prevails which leads to a mass destruction impacting on humans & social life. So let’s not use our “News feed” to promote negativity rather be sensible enough to spread positivity & act responsibly.