Email Marketing…A key to Digital Success.
In Digital Sector Email Marketing is a boundless beneficial advertising medium for enhancing brand awareness & digital engagement leading to brands recognition via B2B & B2C sales.
The Market Research suggests, few varieties of email marketing:
Transaction Email
Drop Basket message, password reset email, order status email, email reorder, e mail receipts etc.
Direct Email
Promotional mails are sent to consumers directly. Example-product or service offers.
Mobile Email
A large amount of Email traffic generate through Smartphone’s and tablets, so it is a very useful way to promote your product or service.
Advantages of Email marketing.
• It is a permission based model.
• User’s reach are optimum & target audience can be specified.
• It’s time saving, environment friendly and cost effective marketing module.
• Easy to get started.
• Email Marketing has a valuable metrics including delivery rates, open rates, CTR, and many more. These metrics are more than just number and percentage.
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