Knowledge is the key to Success! The same is the situation for keywords. Without the keywords, Digital Marketing can be compared to ‘the base of the cake’. While the keywords are ‘the layering of the cake’.
Email Marketing is not as simple as drafting a ‘message’ and ‘sending’ them. For productive email marketing, it takes tactics, creations, time, and, most importantly patience.
When one thinks of keyword research, usually they don’t expect beyond the Search Engine. Nevertheless, it has relevance beyond Search Engine Optimizations (SE0) and Pays Per Click (PPC). Let’s look at it with a discrete angle.
EMAIL – Email is one of the prodigious modes of Digital Marketing. It is an application that helps the user to send and receive messages.
EMAIL MEDIA MARKETING – It is the usage of the email media platform for the marketing of one’s products and services.
EMAIL LIST – It is a list containing information’s about your users/subscribers.
EMAIL SERVICE PROVIDER (ESP) – It is a platform that manages the list of the customers and helps to organize them. It also sends email in bulks and make templates even.
EMAIL TARGET AUDIENCE – Every marketer has a target audience for their campaigns. They are the recipients whom the product or services are to be offered by the firm.
EMAIL PERMISSION – Before sending the mail to the recipient, the marketer should always ask for permission. It will create a healthy relationship with the customer as they understand and respect the recipients’ privacy.
EMAIL SEGMENTATIONS – Segmentation means that the mailing list should be segregate properly. The motive of segmentation is that the mail will deliver to the right person with the right message.
EMAIL CONTENT – It is the information that will be shared by the marketer to the customer. The message/content of the mail should have the right tone of voice with the right persuasive elements.
EMAIL SUBJECT LINE – It is one of the most important aspects of email. Basically, it is the trigger words or sentence for the clients which will make the receiver read the mail further.
EMAIL SPAM WORDS – According to CAN-SPAM law the commercial email can be stopped by the recipient and spell tough penalties if the marketer sends any violating mails. The marketer should not use any kind of manipulative, cheap, sleazy, shady words that can make your mail go to spam.
DIRECT EMAIL – It is a mail that is sent to the client and the customers directly for the promotion or offers of their services or products.
The email user has reached 3.9 billion marks worldwide. By the end of the year 2020, it will climb to 4 billion. Email media is the most common way to reach audiences. But doing email marketing is not as facile as it may seem to everyone. The whole process can feel tangled and overwhelming.
Not all the digital marketing campaigns which are represented are accepted by the customers. But, in-spite of non-success email marketing continues to be an integral and strategic tool for business.